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Facebook Reveals More Details About Edgerank

Facebook Reveals More Details About Edgerank | Global Social Media | Scoop.it

Via Michael Q Todd
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Scott Bergman's comment, February 19, 2013 11:52 PM
I still think it's horseshit. I want to decide what I see and I want to see what I want. Edgerank needs to go away.
Scott Bergman's curator insight, February 19, 2013 11:53 PM

I still think it's horseshit. I want to decide what I see and I want to see what I want. Edgerank needs to go away.

Michael Q Todd's comment, February 19, 2013 11:58 PM
Use lists and notifications?
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Size matters on social media. Are you getting your sizing right?

Size matters on social media. Are you getting your sizing right? | Global Social Media | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!People are seeing more and more faster and faster online every day. We are all getting more savvy by way of use of the latest tools and strategies.

Via Michael Q Todd
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Michael Q Todd's curator insight, February 22, 2013 1:25 AM

Size does matter right?

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56% Of B2B Marketers Will Increase Social Media Spend In 2013 [STUDY]

56% Of B2B Marketers Will Increase Social Media Spend In 2013 [STUDY] | Global Social Media | Scoop.it
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Glossary of Facebook Ad Types and Terms - JonLoomer.com

Glossary of Facebook Ad Types and Terms - JonLoomer.com | Global Social Media | Scoop.it
Facebook advertising can be overwhelming for new and veteran users, so use this glossary of ad types and terms as a helpful reference.
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The leading indicators of social business maturity in 2012 | ZDNet

The leading indicators of social business maturity in 2012 | ZDNet | Global Social Media | Scoop.it
The consumer numbers of social media are well understood and it's the leading way people engage online. However, the numbers are a bit murkier for social business, yet an interesting picture has emerged.
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LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns | TechCrunch

LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns | TechCrunch | Global Social Media | Scoop.it
LinkedIn is announcing a new Ads API, which could bring more large-scale social marketing campaigns to the professional networking site.

Via Rami Kantari, Dona Chakraborty
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StumbleUpon releases new site redesign in beta, featuring Pinterest-like stumbles and lists

StumbleUpon releases new site redesign in beta, featuring Pinterest-like stumbles and lists | Global Social Media | Scoop.it
Following a traffic nose-dive from last December’s site redesign, the loss of its CEO and the recent release of a redesigned iOS app, StumbleUpon is today revealing a site redesign ...

Via Khaled El Ahmad
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Social Video: Supercharge Your Visibility with Video and Social Media

Social Video: Supercharge Your Visibility with Video and Social Media | Global Social Media | Scoop.it

Video marketing is a powerful tool for increasing visibility, credibility and profitability. Combine the impact of video with the reach of social media, you create a combo that can supercharge your results.


Via Ileane Smith
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The online influence trap…

The online influence trap… | Global Social Media | Scoop.it

A lot of people involved in social media believe in a particular motto: Those with a high Klout score have more value than those with a lower score. I personally don't think it makes sense.

 

"Audiences are not nitwits. While they might find that kind of data impressive at first, they always end up figuring the fluff out in the long run." 


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, September 25, 2012 11:19 PM
Thank you for sharing my article, Jason!
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Social Media Usage Statistics [INFOGRAPH] | The Social Media Hat

Social Media Usage Statistics [INFOGRAPH] | The Social Media Hat | Global Social Media | Scoop.it
Businesses deciding whether or not to use social media marketing need to review just how many active users there are on the various social networks. The data may surprise you.

 


Via Florinel Nicolai Deciu
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Healthcare Social Media: How 3 Top Healthcare IT Companies Succeed Using Social Media

Healthcare Social Media: How 3 Top Healthcare IT Companies Succeed Using Social Media | Global Social Media | Scoop.it
It is no secret that consumers use the Internet to find information on physicians, treatments, and health plans. According to many critics Healthcare companies still don’t “get” social media. While it’s true that many consumer based Healthcare organizations are slow to adopt social media, some of the worlds largest Healthcare IT companies have taken a step in the right direction.
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Google+ Finally Rolling Out Custom URLs for Pages and Profiles

Google+ Finally Rolling Out Custom URLs for Pages and Profiles | Global Social Media | Scoop.it

Read about the latest update from Google+ in which marketers can create vanity URLs for their Google+ pages.


Via Resonance, ABroaderView, David Blankenship, janlgordon
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How to Prevent Hackers From Taking Over Your Facebook Account | VA Simple Services

How to Prevent Hackers From Taking Over Your Facebook Account | VA Simple Services | Global Social Media | Scoop.it
If you’re using Facebook, you can be a potential target for hackers. Fortunately, there are steps you can take to protect your Facebook account.

Via Genevieve Lachance, ABroaderView
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Facebook Deprecating 50+ Page Insights Metrics – Are You Ready?

Facebook Deprecating 50+ Page Insights Metrics – Are You Ready? | Global Social Media | Scoop.it
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place.

Via Michael Q Todd
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Michael Q Todd's curator insight, February 20, 2013 8:35 PM

Wow you have to keep up right?

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Facebook VS LinkedIn - Who has better Marketing & Customers? | All Infographics

Facebook VS LinkedIn - Who has better Marketing & Customers? | All Infographics | Global Social Media | Scoop.it
Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing

Via ABroaderView
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Social Media Tools in Beta that we are tracking

Social Media Tools in Beta that we are tracking | Global Social Media | Scoop.it
Here is a preview of some of the latest social media tools that are currently in beta that we are tracking.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 2, 2013 3:49 AM

Ian Cleary introduces eight social media tools with a lot of potential:

 

1) Meshfire

2) One Qube

3) Nestivity

4) Socialproof.it

5) Propel Ad

6) Little Bird

7) Post Rocket

8) AW Pro Tools

 

Which one(s) do you plan on using?

Martin Gysler's comment, February 2, 2013 5:34 AM
Thanks Cendrine, I'll check out this list :-)
Cendrine Marrouat - cendrinemarrouat.com's comment, February 3, 2013 2:58 PM
Glad you like it, Martin!
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3 Unconventional Ways to Boost Your Facebook Engagement | Social Media Examiner

3 Unconventional Ways to Boost Your Facebook Engagement  | Social Media Examiner | Global Social Media | Scoop.it
Boost your brand's profile on Facebook: Learn creative ways to use crowdsourcing techniques to increase engagement on Facebook.
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Become an Authority Online with Scoopit : ms. ileane speaks

Become an Authority Online with Scoopit : ms. ileane speaks | Global Social Media | Scoop.it

In this episode of the Ms. Ileane Speaks Podcast I discuss how content curation with Scoop.it can help you establish yourself as an online authority without writing your own content on a blog or website.

 

Scoop.it is now integrated with Bufferapp which extends the social sharing capabilities to include:

Twitter
Facebook pages and Profiles
LinkedIn and LinkedIn groups
Pinterest
Google +
Tumblr
App.net
StumbleUpon
Blogger
WordPress

 


Read more about Scoop.it
http://basicblogtips.com/scoop-it.html


Via Ileane Smith, Mick Say
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SocialChat Discusses Social Media Automation with Patrick McKeown

SocialChat Discusses Social Media Automation with Patrick McKeown | Global Social Media | Scoop.it
On Monday, Nov. 19th, social media marketing passionistas gathered from around the globe to discuss the whys and wherefores of scheduling and automating so.

Via Mick Say
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Do You Know How to Evaluate Your Facebook fan/like/follower value.

Do You Know How to Evaluate Your Facebook fan/like/follower value. | Global Social Media | Scoop.it

For many of us who have built a fan/follower community on Facebook,  Brandbuilder,

whom I highly respect, brings us information in this article on the 5 rules of calculating this diverse community.

 

This is a good start to give you a better perspective, being able to tell the difference between fan/follower and what their actual value is to your brand is important for your business to alleviate some of your frustration. If you're looking at this in terms of making a purchase and seeing an immediate ROI, you will get ROI but not in the ways you think..  

 

The information in this article will help you to have a clearer picture of your business, make better decisions on how you invest your time, engage and what you might expect in the future. 

 

Here's what caught my attention: 

 

Assigning an arbitrary (one might say “cookie-cutter”) value to Facebook fans in general, averaged out over the ENTIRE breadth of the business spectrum, is complete and utter nonsensse..

 

To illustrate why that is, here are a few of the 5 rules of calculating the value of a Facebook fan:

 

 A Facebook fan's value is not the same as the cost of that fan acquisition.


**Here's why cost and value cannot be substituted for one another when applied to fans, followers and customers:


  Cost may be intimately connected to value when you are buying the family car but the same logic does not apply to customers:

 

** you don't really buy them outright

 

** they don't depreciate the way a car does

 

** they tend to generate revenue over time, far in excess of what it cost to earn their business

 

Each Facebook fan's value is unique

 

**Every fan has their unique individual value

 

1. The lifestyles, needs, tastes, budgets, purchasing habits, cultural differences, online engagement patterns and degree of emotional investment in our brand of each 'fan' may be completely different.

 

2. Many of your fans may only do business with you on occasion.  Because of this, you have to factor in the possibility that a significant percentage of your fans' value may fluctuate in terms of activity rather than spend.

 

3. Lastly, we come to the final type of Facebook fan: The one that doesn't fall into the transacting customer category. Do you know what percentage of your fans right now falls into this non-transacting category?

 

 A Facebook fan's value varies from brand to brand and from product to product


**If a fan/customer's value can fluctuate from month to month and that value can vary wildly from individual to individual within the same brand or product umbrella, imagine how much it can vary from brand to brand and from product to product

 

**A single strong recommendation from a fan can yield an enormous return for BMW, while a single recommendation from a fan will yield a comparatively smaller return for Coca Cola.

 

**You can see how the notion that the “value” of a Facebook fan can be calculated absent the context of purchasing habits, brand affiliations, fluctuations in buying power, market forces and shifts in interests and even value perceptions is bunk.

 

Jan Gordon: My commentary - You might not be selling tangilbe products, you may be selling a service. Even if a pecentage of your fans never buy this service, they can be instrumental in helping build your brand by online mentions on Twitter,, retweeting, sharing with friends, spreading word of mouth, become brand advocates, to me this is very valuable.

 

**If you find yourself being asked to transform cost into value, that's a different conversation, but it would seem, this is the conversation you might want to have.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article here: [http://bit.ly/Q6AbHx]


Via janlgordon
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Frequency of Posts, Unwanted Contact Discourage Brand Likes On Facebook

Frequency of Posts, Unwanted Contact Discourage Brand Likes On Facebook | Global Social Media | Scoop.it
Social media users who don't like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don't want to be contacted (36%) or are concerned about...

Via Richard Meyer
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LinkedIn gets its own version of Facebook Likes: Endorsements

LinkedIn gets its own version of Facebook Likes: Endorsements | Global Social Media | Scoop.it
LinkedIn today announced Endorsements, a new feature that allows you to recognize professionals for their expertise. Endorsements launches today in English across four countries: the ...

Via Stan Smith
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5 Transformational Forces That Should Be Driving The Social Sector (But Aren’t)

5 Transformational Forces That Should Be Driving The Social Sector (But Aren’t) | Global Social Media | Scoop.it

Technological advances that are powering the rest of the economy have been slower to make their mark on people working for change. What could happen when they are fully unleashed?

 

"The future is already here--it’s just not evenly distributed." This observation attributed to science-fiction writer William Gibson perfectly captures the increasing divide between the social sector and the rest of the world. The future is already here for the mainstream global economy, built on open data, mobile and social connectivity, and the wisdom of crowds. The social sector, by contrast, is showing few signs of the future, continuing to operate in an increasingly outdated paradigm that places a premium on control; a reliance on experts and one-way communication flows; and exists purely in the physical world.

 

The orientation of most of the social sector is akin to that of a crew team during a race--furiously rowing to reach its goal, all the while with its back to the future.


In today’s environment, with even greater demands on already stretched budgets, high-performing, public-purpose organizations should be asking themselves how these five transformational forces--forces that should be driving the social sector into the future but aren’t--can change the way they work.

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Is Klout the Future of Clout? | Business 2 Community

Is Klout the Future of Clout? | Business 2 Community | Global Social Media | Scoop.it
If you think social media is here to stay, then you probably should understand Klout. No, my spell check has not gone haywire.
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Klout, Kred, Empire Avenue and Peer Index - Part 1

How to utilise social media reputation sites to your advantage.

Via Manlio Mannozzi, Lucas Cosner, Mithuhassan
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