Global Mobile Insights
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The Do's and Don'ts of Push Notifications

The Do's and Don'ts of Push Notifications | Global Mobile Insights | Scoop.it
As mobile usage skyrockets, app developers and brands continuously struggle in a highly competitive ecosystem to earn users' trust, increase downloads and app usage, and eventually monetize.
At the same time, users grow more sophisticated in terms of their mobile devices and their daily use.
They demand seamless, easy-to-use interfaces.
They consider and value personalization as a service.
They want less friction when using apps: unistalling apps brings no remorse after they feel annoyed or spammed. 
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Scooped by Charis Charalampidi
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3 Ways to Engage Mobile Users this Summer

3 Ways to Engage Mobile Users this Summer | Global Mobile Insights | Scoop.it
Loyal users and loyal consumers are hard to acquire and even harder to retain. 

Your Mobile Loyalty strategy should capitalize on the direct communication with the users' precious and most personal item, their smartphone (and/or other mobile devices).

Are you currently exploring the clear and wide targeting potential that Mobile Marketing and Advertising offers to your brand?

Here are some simple rules so as to make the most out of your mobile efforts.
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