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13 Brands That Use Sex To Sell Their Products

13 Brands That Use Sex To Sell Their Products | Global Marketing Please | Scoop.it

Even the most conservative of companies rely on sex to sell their products. It  plays into one of our deepest human desires.

"Sexual information does grab attention,"  says University of  Georgia's Tom Reichert.

"As long as people desire to be attractive to others, and as  long as people desire romance, intimacy, and love, and all the wonderful  feelings they involve," he says, "advertisers can show how their products help  meet those needs and desires. Whether we like it or not, products play a role in  society’s intimacy equation."

Read more:  http://www.businessinsider.com/13-brands-that-use-sex-to-sell-their-products-2012-2?op=1#ixzz2IFNIjoDV


Via Ghassen Karoui, Deanna Dahlsad, Paula Maria Tinoco Trindade
Nuno Rebelo's insight:

Years pass, but there is no doubt that sex continues to sell
Through campaigns, more or less implicit, a brand can sell more quickly a message through sex. And in any business you are entered, sex can be an element to take into account if you want faster growth.

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7 Deadly Sins of Marketing Automation | Social Media Today

7 Deadly Sins of Marketing Automation | Social Media Today | Global Marketing Please | Scoop.it
Marketing automation tools can be extremely efective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite of the effect and create a user experience that's simply evil.
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The 7 Myths of Email Advertising

The 7 Myths of Email Advertising | Global Marketing Please | Scoop.it
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
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Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print | Global Marketing Please | Scoop.it
Advertising - After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
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5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads

5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads | Global Marketing Please | Scoop.it
From Sticky's Jeff Bander.
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4 ways to Make Your Personal Brand Even Better

4 ways to Make Your Personal Brand Even Better | Global Marketing Please | Scoop.it
Both your marketing plan and calendar are intended to be fluid documents. While you may have mapped out your entire year, you can always expect to make changes.
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Three Tips For Finding (And Retaining) More Customers

Three Tips For Finding (And Retaining) More Customers | Global Marketing Please | Scoop.it
The startup world is more competitive than ever -- but it also moves faster. Don't rest on your laurels. Meet your customers where they are.
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Crack the Customer Code With Real-Time Segmentation and Predictive Analytics

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics | Global Marketing Please | Scoop.it
Segmentation - Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
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4 Marketing Rules We've Learned From Zombies

4 Marketing Rules We've Learned From Zombies | Global Marketing Please | Scoop.it
Marketing Strategy - Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, ...
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What Top Marketers Do Differently

What Top Marketers Do Differently | Global Marketing Please | Scoop.it
Marketing Strategy - Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.
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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Global Marketing Please | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.


Via Paula Maria Tinoco Trindade
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Social Media Consumers and Marketers Grow Apart | Social Media Today

Social Media Consumers and Marketers Grow Apart | Social Media Today | Global Marketing Please | Scoop.it
The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.
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Should Senior Marketers Be the 'Voice of the Customer'?

Should Senior Marketers Be the 'Voice of the Customer'? | Global Marketing Please | Scoop.it
Customer Relationships - Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
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Marketing Students Say Facebook Is Most Important Social Tool

Marketing Students Say Facebook Is Most Important Social Tool | Global Marketing Please | Scoop.it
Social Media - Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
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Want To Increase Sales? Target Your Existing Customers

Want To Increase Sales? Target Your Existing Customers | Global Marketing Please | Scoop.it
The easiest way to increase revenues is to sell more to the people who are already your customers.
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Will Sprite Be the Cure for Coca-Cola´s Sales Hangover?

Will Sprite Be the Cure for Coca-Cola´s Sales Hangover? | Global Marketing Please | Scoop.it
Was the Q3 report from Coca-Cola Company really all that bad?
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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | Global Marketing Please | Scoop.it
social media marketing" width="300" height="167" />With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources.
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25 Nike Ads That Shaped The Brand's History

25 Nike Ads That Shaped The Brand's History | Global Marketing Please | Scoop.it
A look at 25 ads that helped shape Nike's brand identity.
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Best Social Media Campaigns | Social Media Today

Best Social Media Campaigns | Social Media Today | Global Marketing Please | Scoop.it
Companies are learning to become media companies, creating original content on social media to gather fans. Social media is all about what’s happening right now and for brands to break the noise, it is important to remain relevant to the customer.
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Did You Notice These 22 Companies Changed Their Logos In 2013?

Did You Notice These 22 Companies Changed Their Logos In 2013? | Global Marketing Please | Scoop.it
This week, Hooters subtly changed its logo for the first time in 30 years. Its one of many recognizable companies to have a logo makeover in 2013.
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Apple And Google Are No Longer Among America's Favorite Brands

Apple And Google Are No Longer Among America's Favorite Brands | Global Marketing Please | Scoop.it
Both Apple and Google have failed to place among the top 10 best-perceived brands in the first half of 2013, according to market research from YouGov.
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Funny Business: The Best Digital Marketing Humor

Funny Business: The Best Digital Marketing Humor | Global Marketing Please | Scoop.it
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off.
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Skill Sets of a Successful Content Marketer | Social Media Today

Skill Sets of a Successful Content Marketer | Social Media Today | Global Marketing Please | Scoop.it
91% of B2B marketers use content marketing with 94% of them creating content from scratch, as opposed to repurposing or reposting third party pieces.
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | Global Marketing Please | Scoop.it
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online.
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Alda Telles's curator insight, June 24, 2013 11:30 AM

Despite its current popularity, brand reputation management (BRM) is not a new concept. Most credible organizations have always taken their reputation seriously. It used to be called PR and word-of-mouth marketing.


Andrew Wilson's curator insight, March 31, 2014 9:36 PM

The management of a brands reputation is critical, without it can lead to the loss of current and future brand loyalty and trust. A companies ability to do this directly correlates to the consumers perception of the brand. It is important that brands monitor,connect and respond to its consumers. 

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3 Keys To Making Your Company a Customer Magnet

3 Keys To Making Your Company a Customer Magnet | Global Marketing Please | Scoop.it
If you really want your company to become a customer-delight machine...it will take more than slogans.
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Guaranteeing Facebook Marketing Success | Social Media Today

Guaranteeing Facebook Marketing Success | Social Media Today | Global Marketing Please | Scoop.it
In marketing you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies and Facebook is no different.
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