Companies are learning to become media companies, creating original content on social media to gather fans. Social media is all about what’s happening right now and for brands to break the noise, it is important to remain relevant to the customer.
One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off.
Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online.
Marketing automation tools can be extremely efective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite of the effect and create a user experience that's simply evil.
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
Marketing Strategy - Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.
Customer Relationships - Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.