Do you know the main differences between executive coaching and therapy? While both focus on personal development, they each serve a separate purpose.
Therapy is often aimed at helping people with mental, behavioral, or emotional difficulties. Thus, it commonly focuses on helping people with psychological disorders, as defined by the Diagnostic and Statistical Manual of Mental Disorders, function normally again. Some types of therapy, like couples therapy, may not be focused on alleviating mental illness, but are still meant to treat problems. Most therapy sessions take place in an office setting.
Executive coaching, on the other hand, is geared toward people who are generally mentally stable, but aim to achieve greater life success and business success. An executive coach should not be expected to treat or diagnose a mental illness; most are not qualified to do so. Rather, an executive coach focuses on helping the client along their path to personal development by teaching them goal-setting strategies, effective communication techniques, and other methods that are applicable in most people’s lives. Executive coaching can also be conducted face-to-face, but many busy clients choose e-mail, telephone, or Skype consultations instead.
Via Charney Coaching & Consulting