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Latest Trends On Global Leadership In the Era of Social Media
Curated by Anne Egros
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Do you drive leadership through ambidexterity?

Do you drive leadership through ambidexterity? | Global Leaders | Scoop.it
Get the flexibility to take initiatives, innovate at all levels and at the same time thrive at what you are already good at. Sounds too good to be true? Bruce Harreld, Faculty Chair at Harvard is all for that way of operating.
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3 Ways to Use Social Media to Improve Your Search Rankings | Social Media Examiner

3 Ways to Use Social Media to Improve Your Search Rankings | Social Media Examiner | Global Leaders | Scoop.it
How to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding.
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Speak to Global Customers in Their Own Language

Speak to Global Customers in Their Own Language | Global Leaders | Scoop.it

Speak to Global Customers in Their Own Language
by Nataly Kelly | 6:00 AM August 3, 2012

Do you struggle to reach customers beyond your own country's borders? If targeting clients in other countries seems daunting, there is one simple step you can start with: Translate something.

 

 

We at Common Sense Advisory surveyed 2,430 web consumers in eight countries to learn about how language affected their purchasing behaviors. We found that:

 

72.1% of consumers spend most or all of their time on websites in their own language.


72.4% of consumers said they would be more likely to buy a product with information in their own language.


56.2% of consumers said that the ability to obtain information in their own language is more important than price.


That's right. More than half of consumers are willing to pay more if you are willing to give them information in their own languages.

 

A study  based on a Gallup survey of language preferences among internet users in 23 E.U. countries and revealed some remarkably similar findings:

 

Nine out of 10 Internet users said that, when given a choice of languages, they always visited a website in their own language.


Nearly one in five Europeans (19%) said they never browse in a language other than their own.


42% said they never purchase products and services in other languages.


Obviously, translation isn't the only thing that companies must do to reach a global customer base, but it's certainly one of the fastest, easiest, and most frequently overlooked. 

 

 

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The Seven Habits To Build A Balanced Life

Professional advancement and personal development cannot be separated. See yourself as a whole person. In this presentation discover the 7 steps to start building your personal foundation. The deep...
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Hate Small Talk? These 5 Questions Will Help You Work Any Room | Fast Company

Hate Small Talk? These 5 Questions Will Help You Work Any Room | Fast Company | Global Leaders | Scoop.it

Your words may be forgotten, but how you make people feel will be remembered.

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7 Most Common Thinking Errors Expatriates Make

7 Most Common Thinking Errors Expatriates Make | Global Leaders | Scoop.it

I am going to focus mainly on people moving abroad or expatriates going back home but the theory applies to anybody experiencing  emotional stress when moving to unknown environments. 

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How To Convince The Boss Social Media Does Pay Off - Tips On Pitching C Level Executives

How To Convince The Boss Social Media Does Pay Off - Tips On Pitching C Level Executives | Global Leaders | Scoop.it

Many CEOs focused on measurable results are still skeptical about the merits.


Marty Pitches C Level With Emotions And Values
I scooped this article because there is some merit to pitching social media as one engineer to another as they suggest. The "plan and analyze, set Key Performance Indicators and track" approach is a technique P&G taught called shadowing. You act like the person you are selling too and increase your chances of convincing them to buy.

This article talks about how to package and sell social not how to love and care for it. I understand the complexity of selling to the "C" level and I approach "shadowing" differently. I try to think like a "C" level executive (CEO, CIO, CTO, CMO). Here are a few ways the C level executives think differently than everyone else:

 

* Time frames are shorter and longer simultaneously.

* It about the vision thing mostly.

* C Stands For Coach Too.

* Have To Sell To A Board.

* Report To More Stakeholders Than Anyone Else.

* Think About Legacy More Than Mere Mortals.

* C Also Stands For Hero Complex (not in bad way).

 

C level executives are different. Average tenure for a Chief Marketing Officer (CM0) is two years. Your "need results" mindset is short. Your "legacy" where will the company be in 20 years time frame is longer than almost anyone else in the building. One of the ways you become a C level is to have, share and relentlessly pitch your aspirational belief for the company, the where this company should be in 20 years speech.

 

Once you have the vision thing hook set do what no C level executive I've ever worked with/for can resist. Propose a simple test. According to this article you map that test up one side and down the other and that is one approach. I like to propose tiny tests in short time frames.

 

Move Twitter followers up 10% in a month via a Be Like Us campaign for example. Always provide 3 choices of campaign alternatives to a CEO and read Dan Ariely's book Predictably Irrational to know why 3 is the magic number.

 

Make the middle choice your sweet spot and recommendation, but be sure you can operate on either end of the spectrum if your frog jumps to another paddy all of a sudden (rogue jumping is another C level trait LOL). Here is the trick to my approach - it doesn’t matter what test you run.

 

Once you have the data from your test, and you will need to really get out there and beat the weeds for ALL the multi-touch benefit. Don't just use Google Analytics for this as it underreports social by 30%. Get a trial to Argyle Social or something similar and track with that. Use Topsy to look across the social web, visit the people who reTweeted your campaign and count their followers. Build all the math case this article talks about.

 

Then pick 3 "winning" factors and create an infographic mapping those wins to the C level values you know your boss loves (those things from the list above) like this:

 

** Legacy - Campaign lead "Be Like Us" article reached 28,333 people in 4 days via Retweets. There were 45 Retweeters with 4 "influential" accounts Retweeting.

 

** Values - Google Insight For Search shows our key phrase "Be Like Us" trended up 10% over the quarter.

 

** Return - Be Like Us reached 135,000 people directly and almost a million via friends of friends, gaining 10% to our subscriber list with a project Lifetime Value of $543,000 in the first year.

** Sentiment - Words used by our customers during Be Like Us include - joy (40x), Magical (10x) and Love (5x), call center complaints were down 3% while orders were up 20%.

 

** ROI - Our fully loaded cash costs were $50,000, we also added in soft costs such as time and opportunity costs bringing us to $110,000 producing ROI of $5 to $1 EBITA (Earnings Before Interest Taxes and Amortization).


** Comparison Set - Other times this year we've generated $5 to $1 return or greater are X, Y and Z. We've benchmarked to X, Y and Z and will report quarterly on how Be Like Us compares over the next year.


Etc.


The key in any C level presentation is NOT to close all the loops. Don't connect things as much as present the forest view. Like the orders being up. That could have 100 reasons. Don't connect but don't exclude it either. Some C levels will challenge the data. View any challenge as capitulation to the social storyline. They've bought you are now just haggling the details (lol).

That last dangle and comparison set can win the day especially if there are NO OTHER returns of similar significance. If not, pick something that was close and put social into the same matrix and put them on a watch list.

C levels love tests and they love to be kept informed. Use this synergy of DATA, shadowing and emotions and chances of success go up. Good luck and remember what Bernie Lee my old M&M/Mars boss taught me - internal sales are the hardest to make.

 


Via Martin (Marty) Smith
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John van den Brink's comment, August 3, 2012 10:54 AM
Thank you for this one, Martin!
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Cross-Cultural Communication Takes More than Manners

Cross-Cultural Communication Takes More than Manners | Global Leaders | Scoop.it
The very richness that global yet diversified talent brings to a company can also impede its progress all because of cultural misperceptions or unintended affronts.
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Beyond ‘Engagement’ in the Social Media | Personal Branding Blog - Dan Schawbel

Beyond ‘Engagement’ in the Social Media | Personal Branding Blog - Dan Schawbel | Global Leaders | Scoop.it
A new buzzword is hovering over the social media universe.

 

Online engaement, networking Influence, do they really make a difference on reaching your goals ?

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7 steps to better time management on social media | Articles | Home

7 steps to better time management on social media | Articles | Home | Global Leaders | Scoop.it
Don’t get frustrated with all of the time you spend on social media—get organized. Here’s how to do it.
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Expatriate spouses: what do they want? | Global Mobility Articles and studies

Expatriate spouses: what do they want? | Global Mobility Articles and studies | Global Leaders | Scoop.it
Every time an expatriate employee returns home before completing his or her assignment, their employer loses $1 million. That’s on average – it could be more.

 

What causes premature returns home? The evidence clearly shows that spouse and family adjustment issues are the number one reason. However, employers have been reluctant to establish spousal assistance programs.

 

 HR managers consistently rate finding employees who will accept international assignments as a major challenge, increasingly due to the prevalence of ‘dual career’ families. Thus in order to enhance expatriate adjustment, reduce expatriate failure rates and to enhance expatriate performance, it is critical that HR professionals address spousal adjustment is

 

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8 Reasons To Go Abroad Before You’re Ready To

8 Reasons To Go Abroad Before You’re Ready To | Global Leaders | Scoop.it

A lot of people wonder if they are ready to go abroad, ready to travel, ready to jump into the unknown of a foreign place.

 

GO. REGARDLESS.

 

Seriously, do not sit around waiting until tomorrow. Tomorrow never comes. Your life is now.

 

Agree on all 8 reasons

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Living Abroad: In What Language Do You Feel Emotions ?

Living Abroad: In What Language Do You Feel Emotions ? | Global Leaders | Scoop.it

I came across this interesting article about some studies on languages used by multilingual third culture kids (TCKs) to express various emotions in different situations. 

 

Expressing emotions in more than one language follows no set rules; some bilinguals prefer to use one language, some the other, and some both-Francois Grosjean

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What is coaching? - Global Leadership Coaching

What is coaching? - Global Leadership Coaching | Global Leaders | Scoop.it
What is Energy Coaching? Empower People | Enhance Experience | Enrich Life. Explore, Uncover, Develo-Reach Full Potential.
Via Belinda MJ.B
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High-Energy Workplaces Can Save America

High-Energy Workplaces Can Save America | Global Leaders | Scoop.it

Maybe not perfect but I found the 12 questions used by Gallup quite objective in their attempt to link engagement with productivity: 

 

They claim that innovation, entrepreneurship, authentic sales growth, new customers, job growth — all the things that every company needs most — are sparked and inspired by the relationships between managers and employees that these 12 items measure.

 

I think what is important is to measure the answers before doing anything, identify with the employees maybe 2 or 3 points that impact the most their performance and measure again after changes have been implemented.

 

What do you think ?

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The Power of Color In Doing Business Across Cultures

The Power of Color In Doing Business Across Cultures | Global Leaders | Scoop.it
Do you know what the colors of your clothes are saying about you   ?

 

Is your website and brand logo appealing and attractive to your potential buyers or users ?’

 

Do you have a favorite color ? 

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Conversation Starter: How Intimate Are You?

Conversation Starter: How Intimate Are You? | Global Leaders | Scoop.it
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.

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You Need a Hook Before You Can Fish for a New Job | Career Rocketeer - Career Search and Personal Branding Blog

You Need a Hook Before You Can Fish for a New Job | Career Rocketeer - Career Search and Personal Branding Blog | Global Leaders | Scoop.it

So how do you catch a big fish, i.e. how do you get an interested hiring manager to choose yours over all the other profiles? 

 

What is that one thing you are the best at, that people will want to hire you for? If you can’t tell me that instantly, then you have some work to do. !

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Emotional Competency - Distortions

Emotional Competency - Distortions | Global Leaders | Scoop.it
Our minds are wired to select and interpret evidence supporting the hypothesis "I'm OK"...
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You Can't Do Your Job if You Don't Sleep

You Can't Do Your Job if You Don't Sleep | Global Leaders | Scoop.it
The first morning I met Kevin Crain, a Managing Director at Bank of America/Merrill Lynch, he was feeling tired, as he did most days.

 

Sleep helps to think more clearly, chronic lack of sleeps leads to chronic stress that resuls in premature aging and all kind of health problems from back ache to burnout

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5 Reasons to Join a Niche Online Community

5 Reasons to Join a Niche Online Community | Global Leaders | Scoop.it
If you're wondering about the pluses to joining a niche social network, here are five reasons B2B professionals like going narrow.
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» Multi-Language Environment Affects Child’s Emotional Development - Psych Central News

» Multi-Language Environment Affects Child’s Emotional Development  - Psych Central News | Global Leaders | Scoop.it
In a melting pot of cultures, many parents raise their children in a multilingual environment.
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Global Mobility Study Reveals That International Assignments Will Increase : Expat News : Expat Info Desk

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True Secret to Success (It's Not What You Think)

True Secret to Success (It's Not What You Think) | Global Leaders | Scoop.it

Success defined in one word : GRATITUDE

 

If you're not exercising this emotional muscle, you're probably setting yourself up for failure.

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