Brunei has begun talks with Myanmar to look into the possibility of working with the country in regards to offshore concessions that they have to offer, Borneo Bulletin reported.
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Haafizhah Azizul's comment,
March 24, 11:28 AM
Yes, I agree with your point about other cultures, i.e. through the Korean wave, is diffusing other cultural traits (hence the cultural diffusion) but the fact that the locals are indeed embracing the new culture, isn’t that also another big thing? Cultural integration will ultimately lead to cultural hybridity, will it not?
I am not refuting the concept of the Korean/Hallyu wave which isn’t just ‘about Korea’, as JYP puts it. I mean… “the international spread of South Korean popular culture” is really the definition of Hallyu wave. AND, I am certainly not denying the fact that Korean firms are using this phenomenon as a way to help South Korea spread her culture—influencing other cultural traits which will, in one way or another, lead to cultural diffusion. I am really not trying to depict the Korean wave just as a form of overseas marketing strategy. Maybe I should be more precise when I wrote that comment. I meant to say that apart from living up to its own definition, it also serves as an overseas marketing strategy—a successful one— that makes the influence of Korean culture dominantly increasing. So, technically speaking, marketing plays a huge part in cultural diffusion as well as globalization. While the other cultures such as Americanization, Westernization have already made a huge contribution to today’s world, the Korean wave is another emerging global culture that we need to take note of. Referring back to your response, it is obvious that the Korean culture is now a choice offered on the menu for the global audiences’ consumption and it’s all thanks to the media and the global market. When you really think about it, though, realistically speaking, these Korean firms are aiming at having successful firms—one way of doing it? Embrace what is already there (just like how we IB-ers need to embrace the IB). What is already there? The Korean wave, that’s what. Kpop Idols, are referred to, as export goods. (Remember, Mrs P talked about this in class when we were discussing about the Gangnam Style video) Since these idols are well known, and they are endorsing Korean brands—that’s a method that is sure to have your products selling like hot cake. The world is changing fast and new technologies means the world is becoming more global and interconnected. Cultural diffusion, integration or hybridity are all consequences of trade—which of course, links back to the success behind this: The Korean Wave (on its own as well as an overseas marketing strategy). However the spread of the Korean ideologies, the Korean wave isn’t done because the market is saturated back in their own country. It is mainly done to benefit the Korean economy. In the wake of Korean’s successful movie in 1993, the government realized the potential to strive in the industry thus opening its doors to the media market/industry. Then we have the KDramas, KPop music etc. Having known that Brunei isn’t really well known for its Korean diaspora, the consequences of this wave, you can say, is relied on technology as well as the media. Also, the Korean Wave, on its own, is imagery of cultural diffusion—it’s not just Korean culture on its own, no? It’s a form of hybridisation—Korean with a bit of western style. To say that the Koreans have imitated is somehow incorrect. Let’s just say that embracing this hybridity is the ‘secret’ to the success of the Korean Wave.
jisgeog's comment,
March 31, 6:02 AM
Haafizah, Raihan... a superb discussion. I think you have developed your ideas really clearly and formulated some excellent arguments. I would like to take 2 of these and reiterate them:
jisgeog's comment,
March 31, 6:21 AM
1) You begin to talk about technologies role in enabling the Korean Wave to take hold. This is possibly the first time that culture has been diffused so widely in this way as it is still a new, emerging industry. It links with the concept of time -space convergence. Now information is no longer limited by how fast we can physically move. Think about when the English started moving to Australia post WW2. Any cultural diffusion was limited by the speed of the boats, so the process took a large amount of time. Whereas now there are no limits of the speed of sending information, you can go to a new place and send, tweet and facebook photos and information straight away. Things go viral and ideas are spread.
2) You begin to talk about cultural hybridity, and you have touched on something Mr P and I have just had a conversation about. Is actually what we are seeing as the Korean wave in Brunei, actually Korean Culture? Haafizah, you begin to talk about how in fact, it has an element of westernisation. So what is being exported and subsequently adopted isn't really in fact Korean culture, it's an adaption of culture that is more accessible to the masses. What elements of other cultures can you see in Korean Wave? Certainly dress has been influenced by both Japan and America. Haafizah, you talked to me before the holidays about Korean Companies setting up in Brunei, is there evidence of glocalisation within these companies? Delete the scoop?
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jisgeog's comment,
March 31, 5:49 AM
Great article. I like the comparison to how the Dusun culture ran seminars recently on important aspects of culture. a MUST READ!
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