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Global Insights
Current affairs for students, parents, business professionals, teachers and psychologists.
Curated by Patrick Tay
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10 Artistic Apps for Art History

10 Artistic Apps for Art History | Global Insights | Scoop.it

These artistic apps, along with other apps highlighting famous works of art and art movements are a must-have for art history teachers and students. The world’s best art museums are the ideal place to study art history.


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The psychology of logo design

The psychology of logo design | Global Insights | Scoop.it

The psychology of logo design is one of the most oversimplified aspects behind the process of creating a logo. It’s usually associated exclusively with the choice of colors but is actually much more than that.


While “logo design” refers to the activity of creating a logo, and the term “logo” is used to refer to any symbol created for the purpose of identification, the “psychology of logo design” is the study of any meaning that can be seen in a logo other than the meaning of identification.


In this article, I’ll cover the essence of the topic, bring my own personal perspective to the discussion and hopefully help to create a captivating debate around the subject.


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The Psychology of Social Sharing: Maslow’s Hierarchy of Needs

The Psychology of Social Sharing: Maslow’s Hierarchy of Needs | Global Insights | Scoop.it

See how Maslow's Hierarchy of Needs correlates with your B2B marketing and social media sharing efforts.


It is clear that there is a strong correlation between psychology and the act of social sharing. As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. But how do you get your audience to share? By understanding the psychology behind human motivations, you can have greater insight into how to target your audience.

 

Maslow’s Hierarchy of Needs

In 1943, Abraham Maslow, a prominent American psychologist created Maslow’s hierarchy of needs to explain fundamental human behaviors. By being conscious of the motivations behind need fulfillment, you can better understand how your message will resonate with your audience and create campaigns that your audience wants to share.

Physiological - This is the largest, most fundamental need in Maslow’s pyramid. It covers the most basic physical needs for survival such as food, water, sleep, shelter, warmth. This and the next tier are more product and service focused. Focus on calling out the physiological if your company sells a product or service that helps enhance or fill one of these basic needs.Safety - Safety and security can include protection, order, law, employment, health. This is also the level that income falls under. Having a healthy income and a steady job is also part of this tier. Note, that these needs aren’t as crucial as the initial physiological ones, but are still important for human comfort.Love/Belonging - Now we are beyond the physical and get up into the deep psychological and interpersonal needs such as friendship, family, and intimacy. According to Maslow, humans need to feel a sense of belonging and acceptance within their social spheres. This sense of belonging motivates people to lean on their peers and listen to their recommendations. This is one of the primary reasons for social sharing–the group-think mentality. If your friends are sharing a piece of content, you are much more likely to look at it and share as well. This concept can also be seen in a Groupon like group deal. The more deals that show as purchased, the more likely you are to see the item or service as desirable. Conversely, if the group deal has a low purchase rate, you might think twice about buying it yourself.Esteem - After the desire for beloging, the next level of needs is self-esteem. Esteem exemplifies the desire to be recognized and rewarded for achievements. Because esteem is so closely linked with belonging, this level illustrates the need to be listened to and accepted by others. Growth both personally and professionally can also fall under this tier. This can fuel competition in a social sharing campaign, or be a motivator behind writing a review and participating in a poll. Everyone wants their opinion heard. Additionally, by rewarding your influencers (those that evangelize your message the most) you can tap into this need.Self- actualization- This is the concept that refers to the desire to realize one’s full potential and to achieve a high level of accomplishment or mastery. This is the driving force behind the need to succeed, and perfect his or her chosen interest or profession. Tap into this need by fueling competition through your social channels. Go further by asking your audience to be creative or to show their expertise in some way. The desire to be the best is a great motivator.

 

What can be learned?

A lot can be learned from Maslow’s basic explanation of human needs, and this can easily be translated into what motivates people to share. Social media fosters a strong sense of group mentality — learning from your peers, being recognized by your peers, relying on your peers for that sense of belonging. As a marketer, keep this in mind when both developing your content and your social campaigns. Always ask yourself what need “social sharing need” your campaign is fulfilling.

 


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Priceless Teaching Strategies, Hundreds of Valuable Tips For Successful Teachers

Priceless Teaching Strategies, Hundreds of Valuable Tips For Successful Teachers | Global Insights | Scoop.it
Practical, effective day-to-day teaching strategies for inexperienced and new teachers about teacher communication, classroom management, student motivation and much more.
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100 Best Video Sites For Educators - Edudemic

100 Best Video Sites For Educators - Edudemic | Global Insights | Scoop.it
100 Best Video Sites For Educators - Showcasing the top 100 video sites for educators to use in their classrooms. Appropriate for a variety of subjects and age levels.
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Top Ten Innovative Technological Trends in Education for 2012 ...

Top Ten Innovative Technological Trends in Education for 2012 ... | Global Insights | Scoop.it

According to a US News report on education, just the use of video lectures raised student AP calculus scores from an average of 3.59 to 4.11. While technology is helping teachers and students make headway at all levels of ...


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Top six trends giving businesses a technological advantage in 2012

Top six trends giving businesses a technological advantage in 2012 | Global Insights | Scoop.it
Technology can be the difference between being a winner - or becoming lunch meat. Here are the top six technologies you should adopt to stay ahead of the competition.

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Web Designer’s Arsenal: a Collection of Free Useful Websites

Web Designer’s Arsenal: a Collection of Free Useful Websites | Global Insights | Scoop.it

 

A designers are always lacking materials to create a design. Even if time is running out, it’s better to exceed the deadline than do the bad job. The musician has musical instruments to give the world to hear the sounds that play in his head; an artist has a brush, paint and easel to paint a picture that he has in mind, but what about the web designer? A designer has a set of favourite websites with free useful stuff in his bookmarks.

 

This web designer’s arsenal helps him to win a fight with hard-to-pleased clients and implement all the amazing ideas in order to create a truly great design.

 

Today I’m going to share with you a collection of free useful websites from my own bookmarks. Of course, I often use a Google search to find some stuff i need. However, why can’t you go to the particular website and know that you will find needed things there for sure. Today’s collection is not just ordinary freebies. To be honest, I spent a lot of time to collect all those websites and all of them have helped me to create really good design at one time. So, take a look at them, choose and download. 

 

Web Designer’s Arsenal: a Collection of Free Useful Websites

Patrick Tay's insight:

Free online tools!

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Showcase of Outstanding Blog Designs

Showcase of Outstanding Blog Designs | Global Insights | Scoop.it

The key to any good blog, regardless of the topic or industry, is content that interests readers and keeps them coming back for more. Although content is the number one priority, part of providing a positive user experience involves having an effect design and layout. With millions of blogs already online, and more coming every day, having a unique or high-quality design is a great way to stand out.

 

In this post we’ll showcase 23 examples of well-designed blogs.

 

These examples should provide you with plenty of inspiration for your own blog designs and for client work. You’ll find a variety of different types of blogs and styles of design here, so you’re sure to find something that you like.

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Inspiring Package Design

Inspiring Package Design | Global Insights | Scoop.it

Here at WDL, we believe that you can find inspiration in a lot of different sources. And we also believe that packaging is a great source of inspiration. It is amazing the work designers deliver in packages, they have to design something eye catching, appealing and still include a good amount of info about the product. So it’s nice to take a closer look at packaging to observe details such as colors, proportions, textures, and typography.

 

I think you’ll enjoy this collection of beautiful package design.

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Responsive Web Design: The Ultimate Guide for Online Marketers


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gonzodesign's curator insight, December 16, 2012 11:27 AM

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

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10 Vital Elements Of A Perfect Infographic Design [Infographic]

10 Vital Elements Of A Perfect Infographic Design [Infographic] | Global Insights | Scoop.it
Infographic design is an intricate process that can easily go wrong. This infographic guides you through 10 vital elements necessary for a good design.
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Why Poor Children Are Falling Behind | Psychology Today

Why Poor Children Are Falling Behind | Psychology Today | Global Insights | Scoop.it

A study by a Stanford sociologist, Sean Reardon, states that the standardized test scores between affluent and low-income students has widened by about 40 percent in the last half-century.


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The Psychology of Workplace Boredom

The Psychology of Workplace Boredom | Global Insights | Scoop.it

Forbes asks if it’s “the new productivity killer;” Cachinko calls it “the silent killer of employee morale;” CNN says it’s “the new stress.” Just what is plaguing so many employees throughout the world? Boredom.


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Sakis Koukouvis's curator insight, December 7, 2012 4:59 PM

Kingdom of  Boredom

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10 Ways to Understand Buyers Psychology [infographic]

10 Ways to Understand Buyers Psychology [infographic] | Global Insights | Scoop.it

Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc. and provides good customer service to become more reachable and reliable for their customers.

 

Sometimes, marketing fails, web design don't covert, product doesn’t work out, advertisements don't provide reliable results, and in simple words customers don't rely on the product. The "secret" to more sales is as simple as understanding just what your buyer expects (and wants) from your business.

 

Above are the 10 studies that is taken over at HelpScout. It reveals such insights into the mind of your customers.

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Creating opportunities for kids to interact with stories

Creating opportunities for kids to interact with stories | Global Insights | Scoop.it
Erika Osváth, an educator, English teacher and materials writer from Hungary, talks about some different ways for kids to interact with stories. My friend, who teaches English literature at ELTE Un...

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Why (And How) You Should Create A Personal Learning Network

Why (And How) You Should Create A Personal Learning Network | Global Insights | Scoop.it

- Professional development – learn from content-area specialists
- Locate resources for your classroom, such as free websites and software
- Get lesson plan ideas from master teachers
- Learn about new technology and how to integrate it into your teaching
- Find collaborative solutions
- Find interesting links to education news


Via Ilkka Olander, Aki Puustinen, Elena Elliniadou, Ana Luisa Lozano
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Video Games for Learning

How can digital games support conceptual learning? And how can games be made accessible and useful for teachers? Those are the questions addressed by Possibl...

Via Ana Cristina Pratas, Gust MEES, Ana Luisa Lozano
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A Remarkable Animation Of The History Of The Universe

A Remarkable Animation Of The History Of The Universe | Global Insights | Scoop.it

There’s so much we know that we’ll never see. We can extrapolate the concept of the Big Bang--the explosion of everything in the universe from a focused point.
So projects like Beginning, an animation by Grzegorz Nowiński from Novina Studio, are remarkably important. It tells a sort of good parts version of the history of the universe, from the Big Bang to the rise of humankind. Not only is the piece pure visual delight filled with stark textures and fine particle effects that look particularly stunning when projected on water, Beginning is a grounding piece of context--somewhat imagined, sure--but the sort of imagined thing that very much centers our perspective of reality. The average person sort of knows what the Big Bang looked like because of projects like this one, even if Beginning is far more stylized than photoreal.


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Olivier Vandelaer's curator insight, December 18, 2012 3:37 AM

This project is an intriguing visualization incorporating sound, photography, and projection- view the animation at the link (FastCompany) and read more on the process involved in creating this 4.5 minute history of the universe...

cafonso's curator insight, December 19, 2012 6:53 AM

A história do Universo em 4,5' 

Jean-Michel Bayle's curator insight, December 29, 2012 11:57 AM

A voir absolument avant la fin de l'année 2012 ... Bonne Année 2013

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Responsive Web Design Tips

Responsive Web Design Tips | Global Insights | Scoop.it

Designing a web in the past was very easy because you only had to design it for one device, the desktop computer. Today, with the great advancement of new technologies and devices, web designing has become tougher as compared to the past. With the increased use of smartphones and televisions, with small and wide screens, developing a website has now become an increasingly difficult task for the web developer.

 

Responsive Web Design is an easy and effective way to use the benefits of every pixel of useful display property, without switching the mobile layout. For instance, if you pick up the area of your browser and gradually reduce the size of display, you will see the website accommodating the new quality because it was made on a responsive structure that adds and erases content as required. If you use a cell phone or tablet pc, the website will click to the best structure possible for your device. This is very effective because it makes a website very useful, and no cruising or panning is required to study the content or get around the web pages.

 

Without Responsive Web Design, several turned off editions of the same website have to be designed and toggled by hand or using complex display quality and system recognition programs. This exponentially increases designing costs, and updating the website becomes a major difficulty for web developers.

 

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21 Inspiring Examples of White Space in Web Design

21 Inspiring Examples of White Space in Web Design | Global Insights | Scoop.it

White space is the blank space, the empty space, between elements. It’s the space we leave between elements to give a layout an elegant look, a clean look. Lately we can see that more and more designers are realizing the importance of creating clean designs, designs that are user friendly and that take advantage of white space. From using white space in headers, footers, between menus, between images and information, texts and sidebars, here you will see great examples of whites space usage in web design. Remember that white space doesn’t need to be white, it may be any color, as long as it is empty.

 

21 Inspiring Examples of White Space in Web Design

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Color Theory 101 - DesignFestival

Color Theory 101 - DesignFestival | Global Insights | Scoop.it

Are your Web designs off-color?

 

First impressions are everything. How you look and how you present yourself can determine how you are perceived. The same goes for our design work. The impression that our work gives depends on a myriad of different factors. One of the most important factors of any design is color. Color reflects the mood of a design and can invoke emotions, feelings, and even memories. If you haven’t gone back to the basics of color theory lately, you might find some insights that you’ve overlooked.

 

Figuring out which colors work well with others isn’t just a matter of chance. There is actually a science behind which colors work well together. Different color combinations fit into different categories, and can be broken down easily. Let’s start with the absolute basics and move on to more advanced color combinations.

 

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Create the perfect design portfolio: 30 pro tips

Create the perfect design portfolio: 30 pro tips | Global Insights | Scoop.it
Whether physical or online, your portfolio is your career calling card. Here's how to get it right and win that dream job.

 

How much time do you spend improving your design portfolio? Be honest - does it showcase your best stuff?

 

There's nothing more important to your career than presenting your best work in an attractive, professional and accessible way.

 

So for this article we've spoken to leading designers, illustrators and creatives and pulled together a selection of great tips and advice for dusting off a tired design portfolio and making it the very best it can be.

 

So whether your portfolio is a physical or digital one, read on, and discover how to create the perfect design portfolio today!

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