In August 2011 7.12% of all website hits worldwide came from a handheld mobile device. By August 2012, that figure had risen to 11.78%.
We can literally watch as tablets and smartphones become our default choice for connecting to the internet. People have long gotten used to the web as an essential part of their lives, not willing to live another day, even another moment without being constantly connected.
This shift away from desktop to mobile requires web designers to refocus. Not necessarily away from desktop design, but certainly towards mobile design. There are several ways to approach a mobile web presence, such as a separate mobile site, or a mobile app. The most recent and increasingly popular approach is responsive web design.
Responsive design solves such a huge problem for web designers that it’s easy to lose sight of the fact that it throws up problems of its own.
In this article I’d like to discuss both the opportunities and challenges that come with responsive design. I will shed some light on this new way of thinking and help you to make an informed choice for your next project.