What do Pinterest business pages mean for brands? | Global Insights | Scoop.it


Last week Pinterest announced the latest step in its move towards monetisation with the launch of new business pages.

 

The new pages offer verification – similar to Twitter's verified accounts - as well as easier access to new buttons and widgets.

 

Pinterest has also created a dedicated site for businesses, which contains best practices, case studies and documentation.

 

Businesses have been using the social network for some time now, and we’ve previously highlighted six brands making good use of Pinterest as well as looking at stats that suggest it drives more sales than Facebook.

 

However this is the first time that Pinterest has officially welcomed brands to its platform.

 

So what do the new pages means for brands using the network, and how will the business pages develop over the next 12 months? To find out more, I spoke to three social media experts...

 

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