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The Psychology Behind Video Marketing Techniques

The Psychology Behind Video Marketing Techniques | Global Growth Relations | Scoop.it
Video marketing is like any other marketing tool: it must speak to the core needs of consumers. Video must make an emotional appeal to one of the three primary components of the brain that control human behavior: rationality and logic, emotions and impulses, and the need for survival. For optimal return on investment—and to stand out from the crowd—businesses should employ tactics in their video marketing content that elicit a response from consumers at the deepest level.Here are some insights into the human psyche that can be used advantageously in video marketing...
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5 key social media takeaways (INFOGRAPHIC)

5 key social media takeaways (INFOGRAPHIC) | Global Growth Relations | Scoop.it
Vehr Communications recently released their 2013 Social Media Usage Survey; learn more about the 5 key social media takeaways in this infographic.
Via Lauren Moss
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Hyperloop Development Begins with Two Top Engineers at the Helm

Hyperloop Development Begins with Two Top Engineers at the Helm | Global Growth Relations | Scoop.it
“ Elon Musk's Hyperloop has just come one step closer to becoming a reality with two high-profile engineers now backing a project to bring it to the world.”
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8 tips for successfully pitching an investor

8 tips for successfully pitching an investor | Global Growth Relations | Scoop.it
“We asked 8 entrepreneurs to share their tips for pitching an investor. #1: Share your vision, not a product...”
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3 Ways Color Can Influence Buying Behavior

3 Ways Color Can Influence Buying Behavior | Global Growth Relations | Scoop.it
There are many things that influence human behavior and color is definitely one of them. The effect is often so subtle that we have no conscious realization that we are being influenced by color...Research shows however, that color can actually influence buying behavior. In fact, color has the power to evoke strong emotional responses and depending on your culture and your geographic location, using the wrong color could be enough to turn potential and existing customers away from your business. As a result many marketers, like myself, have studied the meaning of color and the psychology behind color. So let’s take a 50,000 foot view of color and give you some tips to help you influence customers the right way....
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In-fo-Stires: Ψυχολογικά τρικ στο Marketing

In-fo-Stires: Ψυχολογικά τρικ στο Marketing | Global Growth Relations | Scoop.it
“Ψυχολογικά τρικ στο Marketing. Υπάρχουν αρκετοί τρόποι να καταλάβεις τις προσπάθειες χειραγωγησής σου. Ο βασικότερος είναι να καταλάβεις πως λειτουργεί ο εαυτός σου. Ας αρχίζουμε λοιπόν με μια απλή βασική ...”
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The Dawn Of A New Era In Marketing

The Dawn Of A New Era In Marketing | Global Growth Relations | Scoop.it

The tension between the monetization of social networks and people’s desire for privacy is something that doesn’t show any signs of resolving. The most valuable thing that social networks have is your information, and this infographic does a good job of vetting out where your information is and how vulnerable we all are because of it.


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Jeff Domansky's curator insight, September 23, 2013 8:03 PM

Very interesting exploration of new consumer research and buying habits. A must-read for B2C and B2B marketers, PR and content producers. 

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Are Robots Going To Kill Your Next Job Or Create It?

Are Robots Going To Kill Your Next Job Or Create It? | Global Growth Relations | Scoop.it

The tension between the monetization of social networks and people’s desire for privacy is something that doesn’t show any signs of resolving. The most valuable thing that social networks have is your information, and this infographic does a good job of vetting out where your information is and how vulnerable we all are because of it.


Via Ryan Hines
IOANNIS APOSTOLOU's insight:

From Dr Who we have that query!!!

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Ryan Hines's curator insight, September 23, 2013 7:35 AM

Take a leading-edge technology, infer implications for the future and explore both sides of the ensuing debate: a great formula for thought leadership. 

 

Warning. Robots threaten more than just blue collar jobs: artificial intelligence may soon replace (brand) journalists as well.

 

 

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WordPress: a Decade in the Making, an infographic /@BerriePelser

WordPress: a Decade in the Making, an infographic /@BerriePelser | Global Growth Relations | Scoop.it
WordPress a Decade in the Making, an infographic What’s WordPress? If you have to ask,

Via WordPress SEO & Social Media
IOANNIS APOSTOLOU's insight:

Happy anniversary!

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WordPress SEO & Social Media's curator insight, September 22, 2013 4:04 AM

WordPress: a Decade in the Making, an infographic /@BerriePelser

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How Video Plays a Crucial Role in the Rise of Content Marketing

How Video Plays a Crucial Role in the Rise of Content Marketing | Global Growth Relations | Scoop.it

Content - Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing...In this article you'll learn…- Why it's important to include video content for C-Suite buyers- How video analytics help you continually improve video content- Why video is the rising star for content marketing ROI"The next big thing in content marketing is video," Justabout Everyone, Company ABC.I can't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers. The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box. But it's time to crack it open....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

One image, one thousand words!!!

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Jeff Domansky's curator insight, September 22, 2013 12:14 PM

Outlining the importance of adding video into your content marketing because research shows the power and the results.

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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC | Global Growth Relations | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss
IOANNIS APOSTOLOU's insight:

Amazing data!

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harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 3:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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45 Amazing Social Media Facts of 2013 [Infographic]

45 Amazing Social Media Facts of 2013 [Infographic] | Global Growth Relations | Scoop.it

Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites 
Via Lauren Moss
IOANNIS APOSTOLOU's insight:

One more excellent infographic!

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Ken Watson's curator insight, September 20, 2013 11:22 AM

Love this stat right here, 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.

Stephen Van Delinder's curator insight, September 20, 2013 4:19 PM

This pretty much sums it up. 

Bruce McDuffee's curator insight, September 25, 2013 11:30 PM

Interesting stats, but for the business marketer, does it convert to revenue?

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Pinterest gets into advertising with promoted pins experiment

Pinterest gets into advertising with promoted pins experiment | Global Growth Relations | Scoop.it
Pinterest has announced a monetization experiment that will bring ads to its platform in the form of promoted pins from businesses. CEO and founder Ben Silbermann confessed that the ...

Via Alex Butler
IOANNIS APOSTOLOU's insight:

Let's see it how it will goes!

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Pinterest Announces Rich Pins for Articles

Pinterest Announces Rich Pins for Articles | Global Growth Relations | Scoop.it
So now, if you're a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don't have to be left out of the Pinterest game. You can pin, say ... those awesome blog articles you're always writing!The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including- Story Headline- Author Name- Description of the Story (like your meta description)- Source URLNow you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway." Well, good for you for being scrappy -- but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently....
Via Jeff Domansky, Marty Koenig
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The gig economy: A labor force for the future

The gig economy: A labor force for the future | Global Growth Relations | Scoop.it
“As the global economy continues to be disrupted, the Gig Economy will become an engine of economic and social transformation -- giving workers, everywhere, a breathe of fresh air.”
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5 Things You Need to Know About the Big New Climate Report

5 Things You Need to Know About the Big New Climate Report | Global Growth Relations | Scoop.it
“ There is a lot of bad news: Several effects of climate disruption have accelerated during the past decade, such as the loss of Arctic sea ice, the melting of big glaciers, and the rise of sea levels.”
Via Olive Ventures
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The Science Behind Using Online Communities To Change Behavior | TechCrunch

The Science Behind Using Online Communities To Change Behavior | TechCrunch | Global Growth Relations | Scoop.it
“ IIs it just me, or is it impossible to talk to technology entrepreneurs without mentioning user engagement and behavior? I’m a behavioral psychologist, so that might be why I keep having conversations about engagement, but I don’t think that’s the only reason. I think it’s because entrepreneurs have realized that behavior change and engagement is critical to technology development (and to everything else in our lives). Whether we’re trying to get people to download or keep playing our fantasy sports applications, convince ourselves to avoid that extra scoop of ice cream, or get our neighbor to stop hitting her snooze button at 5:00, 5:10, and 5:20 a.m., we understand how difficult it can be to engage people and change behavior.”
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Principles of Public Relations: Πρωτοποριακή έκδοση στις Δημόσιες ... - music.net.cy

Principles of Public Relations: Πρωτοποριακή έκδοση στις Δημόσιες ... - music.net.cy | Global Growth Relations | Scoop.it
“music.net.cy Principles of Public Relations: Πρωτοποριακή έκδοση στις Δημόσιες ... music.net.cy Principles of Public Relations: Πρωτοποριακή έκδοση στις Δημόσιες Σχέσεις, από Κύπριους Καθηγητές. Τρίτη : 24 Σεπτ 2013 - 11:45.”
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Centre of Research in Organizational Behavior & Leadership ...

“Μετά την επιτυχία του πρώτου κύκλου εργαστηρίων (workshops), το Εργαστήριο Οργανωσιακής Συμπεριφοράς και Ηγεσίας (CROB-L) του Οικονομικού Πανεπιστημίου Αθηνών (ΟΠΑ) ξεκινά έναν νέο κύκλο εργαστηρίων, με την ...”
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The Future of Search

The Future of Search | Global Growth Relations | Scoop.it

The tension between the monetization of social networks and people’s desire for privacy is something that doesn’t show any signs of resolving. The most valuable thing that social networks have is your information, and this infographic does a good job of vetting out where your information is and how vulnerable we all are because of it.


Via Alex Butler
IOANNIS APOSTOLOU's insight:

Customer centered search!!!

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Infographic: 13% of social media users are identity theft victims

Infographic: 13% of social media users are identity theft victims | Global Growth Relations | Scoop.it

The tension between the monetization of social networks and people’s desire for privacy is something that doesn’t show any signs of resolving. The most valuable thing that social networks have is your information, and this infographic does a good job of vetting out where your information is and how vulnerable we all are because of it.


Via Lauren Moss
IOANNIS APOSTOLOU's insight:

Finally an infographic about social media's risks!

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UnkleFrank's curator insight, September 24, 2013 11:38 AM

Identity theft!

Randy Hilarski's curator insight, September 24, 2013 1:59 PM

Be careful what you post on social media. Public means public people!

Iron Dane Richards's comment, September 26, 2013 10:12 AM
Its a shame that we have so much internet identity theft in this digital age. One solution I highly recommend to many of our clients is the use of prepaid debit cards in order to minimize potential loss with like a Walmart, Netspend or Bancorp Prepaid Visa or Mastercard for online purchases and link that even further through a paypal debit card. Our website has links to business cards also http://ironsolutionsgroup.com/business-credit-cards/
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24 basics to know if you use Microsoft PowerPoint

24 basics to know if you use Microsoft PowerPoint | Global Growth Relations | Scoop.it
Did you know you can broadcast your slides over the web, or use your mouse as a laser pointer? Here are 24 handy tips for using PowerPoint.

Via Baiba Svenca
IOANNIS APOSTOLOU's insight:

The freshman is nice but the Old is otherwise!

 

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Mack James's curator insight, November 15, 2013 5:23 AM

always great to know more of what you use daily in the classroom

Ali Anani's curator insight, February 19, 12:18 AM

Powerpoint tips, which are more than tips on the iceberg

Ali Anani's curator insight, February 19, 12:19 AM

Powerpoint tips, which are more than tips on the iceberg

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INFOGRAPHIC: 19 Brilliant Student Teams Headed to the 2013 Solar Decathlon

INFOGRAPHIC: 19 Brilliant Student Teams Headed to the 2013 Solar Decathlon | Global Growth Relations | Scoop.it
The Department of Energy just launched a great infographic that shines light on the teams in the 2013 Solar Decathlon and the competition as a whole.

19 teams of brilliant students from across the states and around the world will compete to build the most efficient solar-powered house in the 2013 Solar Decathlon. 


Via Lauren Moss
IOANNIS APOSTOLOU's insight:

Team efforts always creates new future!

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5 εφαρμογές που θα σας βοηθήσουν στο marketing μέσω κινητού ...

5 εφαρμογές που θα σας βοηθήσουν στο marketing μέσω κινητού ... | Global Growth Relations | Scoop.it
email marketing for mobiles Το E-mail marketing είναι μια από τις πολλές μορφές του online marketing που χρησιμοποιούν οι επιχειρήσεις, προκειμένου να βρούνε νέους πελάτες και να επικοινωνήσουν με τους παλιούς.
IOANNIS APOSTOLOU's insight:

Nice!

 

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The Global Population in 2100

The Global Population in 2100 | Global Growth Relations | Scoop.it
Solving many of the world’s biggest environmental challenges may have just gotten more difficult.

The Department of Economic and Social Affairs of the UN recently released population data indicating the midline estimate - more than 10.8 billion by 2100 - is 800 million higher than the 2010 prediction.

Today’s rural-to-urban migration will continue in full force, with upwards of 84% of the planet living in cities at the close of the century (compared to 52 % today).

Of course population isn’t the only factor contributing to humans’ planetary impact. Consumption may be equally important when looking at the drivers of environmental change across the Earth. Nevertheless, population will continue to be a major consideration as we work to address issues ranging from energy and food security to water availability, species loss, pollution, urban planning and more in the decades ahead...


Via Lauren Moss
IOANNIS APOSTOLOU's insight:

Africa and Asia!!!

 

 

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Bhopkins's curator insight, September 23, 2013 9:56 PM

population will continue to be a major consideration as we work to address issues ranging from energy and food security to water availability, species loss, pollution, urban planning and more in the decades ahead...

Aleasha Reed's curator insight, September 27, 2013 9:14 AM

By the year 2100 our global population is calculated to reach 10.8 billion. The United States is expected to grow another 150 million by this time. Our population right now is 313.9 million right now. Our big cities will continue to grow, and new ones will arise as the years pass.

M-Christine Lanne's curator insight, November 11, 2013 2:44 AM

La démographie, une donnée déterminante  pour l'évolution du climat et la pression sur les ressources naturelles. Nous finissons hélas par être trop nombreux sur terre pour ce qu'elle peut supporter au rythme actuel...