“1. They see challenges as opportunities Most people interpret fears as obstacles and tend to run away from them. People who live their purpose successfully have developed the capacity to see fear as a sign of what they really need to go for and put all their courage and energy into it. 2. They see […]”
Via Marty Koenig
Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far., and many of the mind boggling social media statistics from the past year prove this.
In 2013, 95 percent of Facebook users logged into their accounts daily. One of Facebook’s main competitors, Twitter, reached 231.7 million active users. Google+ wants to get on their levels, and it does add 25,000 new users every day.
In search of a better social media strategy? Listen up: these changes will change the way you share.
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....
Keeping up with the social universe is challenging but necessary if you want to operate your marketing at unfathomable speeds.
Social marketing now drives a faster everything. In fact, social forces marketers to go faster, not the other way around. It’s for this exact reason that businesses are afraid to become a social business.
Take Uber for example. Their vision was simple in creating a service that put the power of seamless ‘right now’ transportation into the palm of our hands. How about Apple? Steve Wozniak talked about how they originally set out with a simple vision to build a personal computer. They built the first personal computer that delivered a word processor.
It turned out that the computer called for networking, which quickly grew into the need for the internet. We needed a way to see the new clusters of information created on the internet, so search engines were born. And now, social commerce is enabled. Steve says “we did not build a computer knowing all this was going to happen, we started with a simple vision.”...
A new study by Y&R and Dr. Joel Weinberger of Adelphi University shows that consumers' unconscious desires are at odds with what we say we want.Ad firm Y&R teamed up with psychologist Dr. Joel Weinberger of Adelphi University to design a study that revealed respondents’ subconscious preferences using implicit association testing. The study, tellingly named “Secrets and Lies,” has been released and is available here.Three key findings:1. What consumers say is important is often the opposite of what truly is important to them.In the chart below “conscious preference” is what people said they held to be of value. “Unconscious preference” shows how testing determined what they actually, subconsciously, valued. These global responses came from Brazil, China, and the US...
The game has changed. Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines. 'Social signals continue to correlate very well with better rankings' – SearchMetrics' SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks. And it looks like social media signals will become increasingly important to SEO for the foreseeable future. Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#
Via Antonino Militello
The latest report from the U.N.’s Intergovernmental Panel on Climate Change says that scientists are more certain than ever that humans are causing global warming, and that climate change will get worse if greenhouse gas levels continue to rise. The report is influential with policymakers because it represents the consensus of hundreds of scientists who have worked for years to draw conclusions from the scientific research on climate change. The report, the first of four IPCC reports scheduled for this year, focuses on the science of climate change. The other reports will take a closer look at the likely impacts of climate change and what can be done to minimize them.
Via Olive Ventures
Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....
Via Jeff Domansky
Η εταιρία Really B2B κατάφερε μέσα σε ένα Infographic να ερμηνεύσει τα επτά θανάσιμα αμαρτήματα πάνω στον τομέα των Social Media από πλευράς B2B. Really B2B company mange to interpret the 7 Deadly sins of social media.
Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...
Learn about the "G'SOT" and why social media when used in marketing is nothing more than a tactic.There’s an old adage about the weather that’s gospel for mountaineers and meteorologists alike: There’s no such thing as good or bad weather. All we have is weather, and you have to be prepared for it — good and bad.Same goes for media and marketing. There’s no such thing as traditional or new media, just as there’s no such thing as traditional or social media marketing. All there is media and marketing, and both have always been and always will be in a constant state of tactical evolvement.In fact, when people talk or write about “social media marketing” being a discipline unto itself – one requiring a unique skills set and understanding to master – all they’re really talking about is the last item in what I like to call the G’SOT. And unless you understand the difference between Goals, Strategies, Objectives and Tactics (the G’SOT), you’re likely to dismiss anything else there is to say on the subject.So, for the uninitiated...
Tackling climate change would save millions of lives a year by the end of the century purely as a result of the decrease in air pollution, according to a new study. The study is published as scientists from around the globe gather in Stockholm to thrash out final details of a landmark assessment of climate science. Their final report is due to be released this Friday and will set out projections of wide-ranging impacts of global warming from droughts to floods to sea-level rise. The research suggests that the benefits of cuts to air pollution from curbing fossil-fuel use justify action alone — even without other climate impacts such as more extreme weather and sea-level rise. “It is pretty striking that you can make an argument purely on health grounds to control climate change,” says Jason West, at the University of North Carolina at Chapel Hill, whose work was published in Nature Climate Change.
Via Olive Ventures