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How Video Plays a Crucial Role in the Rise of Content Marketing

How Video Plays a Crucial Role in the Rise of Content Marketing | Global Growth Relations | Scoop.it

Content - Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing...In this article you'll learn…- Why it's important to include video content for C-Suite buyers- How video analytics help you continually improve video content- Why video is the rising star for content marketing ROI"The next big thing in content marketing is video," Justabout Everyone, Company ABC.I can't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers. The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box. But it's time to crack it open....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

One image, one thousand words!!!

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Jeff Domansky's curator insight, September 22, 2013 12:14 PM

Outlining the importance of adding video into your content marketing because research shows the power and the results.

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Inspiration 365 Day a Year Movie

Inspiration 365 Day a Year Movie | Global Growth Relations | Scoop.it
A quote to inspire and motivate you each day of the year...that's what's delivered in Inspiration...365 Days a Year by the late great motivational speaker and author Zig Ziglar.
IOANNIS APOSTOLOU's insight:

Is always our choice!

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Rescooped by IOANNIS APOSTOLOU from Digital Presentations in Education
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Zaption - Making Video Interactive

Zaption - Making Video Interactive | Global Growth Relations | Scoop.it

Zaption, a San Francisco based tech startup, is revolutionizing online video for education. Teachers, trainers, and content publishers use Zaption’s intuitive web app to quickly add images, text, quizzes, and discussions to existing videos from YouTube, Vimeo and private video libraries. The result is an interactive learning tour that transforms video from a “lean back” experience to an engaging “lean forward” activity.


Via Baiba Svenca
IOANNIS APOSTOLOU's insight:

New tool for e-education!

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Bettina Ascaino's curator insight, September 9, 2013 12:05 PM

The teacher can add questions, quizzes, text, polls to the video and involve students in interactive learning experience.

You get a free 30-days trial period to explore the tool.

Marisa Conde's curator insight, September 15, 2013 1:50 PM

#herramientasVE

Mary Starry's curator insight, September 17, 2013 10:08 PM

Allows you to take a YouTube or other video and create an interactive lesson from it. Free for one month, but then over $600 a year if you want to use with up to 200 students.