Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia.
From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings.
Here are some of the ways I am experimenting...
Via Jeff Domansky