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The Future of Search

The Future of Search | Global Growth Relations | Scoop.it

The tension between the monetization of social networks and people’s desire for privacy is something that doesn’t show any signs of resolving. The most valuable thing that social networks have is your information, and this infographic does a good job of vetting out where your information is and how vulnerable we all are because of it.


Via Alex Butler
IOANNIS APOSTOLOU's insight:

Customer centered search!!!

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The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest #INFOGRAPHIC | Global Growth Relations | Scoop.it

“Social media mastery – if such a concept even exists – ultimately comes downs to many things, but one of the most important elements is time.”


Via Brian Yanish - MarketingHits.com, Lauren Moss
IOANNIS APOSTOLOU's insight:

Amazing data!

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harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
harish magan's comment, October 1, 2013 2:49 AM
I have found this very useful and would use these as per instructions provided by them for best time slot.
Deb Nystrom, REVELN's curator insight, October 7, 2013 3:52 PM

It's always good to be reminded of the sweet spots on timing with Social Media.  ~  Deb

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12 Scalable Link-Building Tactics

12 Scalable Link-Building Tactics | Global Growth Relations | Scoop.it

'Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.

 

The tactics listed in this post are from the 4-part newsletter series launched a couple of weeks ago.

 

Below are the guidelines covered by the series, mostly about implementing some of the most scalable link-building tactics today. These can be used by agencies, SMBs and enterprise-level companies'.

 

Read More: http://moz.com/blog/12-scalable-link-building-tactics


Via Antonino Militello
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Linda Allen's comment, September 18, 2013 1:42 PM
Excellent share! Thank you!
9Dotstrategies's curator insight, September 18, 2013 10:56 PM

Scalable Link Building Tactics from Moz

Elsie Whitelock's curator insight, September 23, 2013 8:44 AM

a bit heavy for non techie types but useful

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Content Curation Guide for SEO

Content Curation Guide for SEO | Global Growth Relations | Scoop.it

Via Marc Rougier, Lauren Moss
IOANNIS APOSTOLOU's insight:
SEO's content curation leads to time saving!
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An Unconventional Way to Get Introductions to Hiring Managers

An Unconventional Way to Get Introductions to Hiring Managers | Global Growth Relations | Scoop.it
Have you ever made a new friend because somebody took you along for a party, lunch, dinner or introduced you to somebody you did not know before?
IOANNIS APOSTOLOU's insight:

Just amazing!!!

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12 Phrases to Avoid in Sales Emails

12 Phrases to Avoid in Sales Emails | Global Growth Relations | Scoop.it
Avoid these common phrases in your sales and marketing emails.
IOANNIS APOSTOLOU's insight:

Easy traps to avoid in your emails!

 

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Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | Global Growth Relations | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
IOANNIS APOSTOLOU's insight:

To know your history it had been always a wised thing!

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Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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Safety and Security of a WordPress Blog an Infographic /@BerriePelser

Safety and Security of a WordPress Blog an Infographic /@BerriePelser | Global Growth Relations | Scoop.it
Safety and Security of a WordPress Blog an Infographic source: wptemplate WordPress is one of the

Via WordPress SEO & Social Media
IOANNIS APOSTOLOU's insight:

Safety one of the basic services you can provide to your customers!

 

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WordPress SEO & Social Media's curator insight, August 27, 2013 4:04 AM

Safety and Security of a WordPress Blog an Infographic /@BerriePelser

Carlo Rubino's curator insight, August 28, 2013 6:06 AM

Safety and Security of a WordPress Site

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100 Vital Social Media and Digital Marketing Statistics

100 Vital Social Media and Digital Marketing Statistics | Global Growth Relations | Scoop.it

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).


Via The Fish Firm II
IOANNIS APOSTOLOU's insight:

Even 1/3 of them to be true, are amazing data's!

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Laure Fanjeau.'s curator insight, August 28, 2013 6:11 AM

add your insight...

 

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Shaping your brand’s image on Pinterest and Get More Pins – an infographic /@BerriePelser

Shaping your brand’s image on Pinterest and Get More Pins – an infographic /@BerriePelser | Global Growth Relations | Scoop.it
Shaping your brand’s image on Pinterest – an infographic 14 Ways to Get More Pins

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WordPress SEO & Social Media's curator insight, August 25, 2013 5:01 AM

Shaping your brand’s image on Pinterest and Get More Pins – an infographic /@BerriePelser

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Mistakes on Pinterest | Social Media Today

Mistakes on Pinterest | Social Media Today | Global Growth Relations | Scoop.it
Image Pinterest is one of the hottest new social media networks for small businesses and nonprofits.
IOANNIS APOSTOLOU's insight:

Nobody said that without labour time you can achieve pinnings!

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How Social Media is Changing the World [infographic]

How Social Media is Changing the World [infographic] | Global Growth Relations | Scoop.it

Via The Fish Firm II
IOANNIS APOSTOLOU's insight:

Amazing, you can be a millionaire if you monetize these statistics!

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Mertens Marketing's curator insight, August 21, 2013 3:52 AM

Ganz spannende Übersicht, wie Social Media die Welt verändert (hat).

Phil Lauterjung's curator insight, August 21, 2013 1:44 PM

add your insight...

 
Christian Genest's comment, August 23, 2013 10:02 AM
http://youtu.be/x4RBMjZnb00
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WordPress: a Decade in the Making, an infographic /@BerriePelser

WordPress: a Decade in the Making, an infographic /@BerriePelser | Global Growth Relations | Scoop.it
WordPress a Decade in the Making, an infographic What’s WordPress? If you have to ask,

Via WordPress SEO & Social Media
IOANNIS APOSTOLOU's insight:

Happy anniversary!

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WordPress SEO & Social Media's curator insight, September 22, 2013 4:04 AM

WordPress: a Decade in the Making, an infographic /@BerriePelser

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Pinterest gets into advertising with promoted pins experiment

Pinterest gets into advertising with promoted pins experiment | Global Growth Relations | Scoop.it
Pinterest has announced a monetization experiment that will bring ads to its platform in the form of promoted pins from businesses. CEO and founder Ben Silbermann confessed that the ...

Via Alex Butler
IOANNIS APOSTOLOU's insight:

Let's see it how it will goes!

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Social Media Made Easy: Guiding Patients to Credible Online Health Information and Engagement Resources

Social Media Made Easy: Guiding Patients to Credible Online Health Information and Engagement Resources | Global Growth Relations | Scoop.it

Within the changing dynamic of health care, health care professionals (HCPs) are no longer the sole sources of health information. Recent estimates suggest that 83% of Internet users with chronic conditions such as diabetes go online to look for health information.1 People with diabetes seek online information about the condition, treatment options, practical strategies and tools for managing diabetes in their daily lives, scientific breakthroughs, and advocacy efforts.2 

 

Yet, a Google search for “diabetes” returns 290 million results. A search for “diabetes online support” yields close to 36 million results. This can be overwhelming for anyone.

 

Some HCPs assist with this information overload by filtering and narrowing down online resources and search results for their patients. SurroundHealth, an online learning community for nonphysician HCPs, recently surveyed its members about the use of educational technology in health care. Many respondents reported that they used time during patient interactions to refer patients to online resources. Eighty-two percent of HCPs in private practice reported having referred patients to specific online resources, compared to 60% of HCPs in outpatient clinics and 52% of HCPs in hospital settings.

 

The HCPs who made referrals intended to help patients overcome common online obstacles such as difficulty distinguishing between high-quality information and material that is out of date, inaccurate, or overly promotional.3 Connecting patients to credible online health information during office visits can facilitate more appropriate use of health care resources, shorter clinical encounters, more patient-centered decision-making, and, in some cases, reduced barriers to treatment adherence.4,5

 

This article explains how online health information and engagement resources are integrated into patients' overall health care experiences. In addition, it addresses common HCP concerns about patients accessing online resources and will outline steps that busy professionals can take to help connect patients to appropriate online resources.

 Online Health Information Resources Versus Online Health Engagement Resources

Online health information resources push information out to the patient, whereas online health engagement resources promote the sharing of information, as well as support and interaction among patients.

Within an online health information resource, the information flows in one direction—from the content author to people with diabetes. The content reflects the perspectives and priorities of the author or author's organization. The author determines what information to share and when and how to share it. Typically conveyed in an objective manner, the information is usually vetted for factual accuracy before publication.

 

Examples of online health information resources for people with diabetes include Web sites of the American Diabetes Association (ADA; www.diabetes.org), the National Diabetes Education Program (www.ndep.nih.gov), and the Centers for Disease Control and Prevention's Diabetes Public Health Resource (www.cdc.gov/diabetes). In addition, people with diabetes can find credible health information resources via online learning centers affiliated with medical centers such as the Joslin Diabetes Center (www.joslin.org).

 

In contrast, online health engagement resources are social-networking tools and platforms (e.g., blogs, Twitter, Facebook, YouTube, and other online community sites) that allow active, two-way sharing of information (Table 1). Created by participants or community members, content often focuses on the real-life challenges of living with a particular disease or condition and offers emotional support, encouragement, coping, and problem-solving. People with diabetes often determine for themselves which specific health engagement resources are most useful and credible based on their life situation and learning needs. The information in health engagement resources is not guaranteed to be vetted for factual accuracy and may reflect an individual's opinion or experiences.

 

View this table:In a new windowTable 1.

Comparison of Social Networking Tools and Platforms

 

Examples of online health engagement resources for people with diabetes includeTuDiabetes.org (www.tudiabetes.org), Diabetes Social Media Advocacy (DSMA) (www.diabetessocmed.com), Children With Diabetes (www.childrenwithdiabetes.com), and You Can Do This Project (www.youcandothisproject.com). In general, the goal of health engagement resources is not to undermine the professional-patient therapeutic alliance or replace medical recommendations, but rather to serve as a source of inspiration, offer motivation and encouragement, and provide a sense of community.

View this table:In this window In a new windowTable 2.

Comparison of Health Information and Health Engagement Resources

 

Limited formal evidence exists of the effect of patients' involvement in social media on their overall health. However, research is underway to determine whether participation in a controlled social network of HCPs, patients, friends, and family members has a positive effect on knowledge, attitudes, and diabetes self-care management.6 Although providers seek evidence to support the use of social media in improving diabetes care, people with diabetes view social media as tools to facilitate connecting with others, not as an intervention or a treatment approach.

 

Well-known blogger Kerri Sparling, who has type 1 diabetes, commented in a recent column titled “Proof Is in the People,”7 on HCPs' interest in evidence: “Through connecting online, and in person, people living with diabetes have concrete proof that they are not alone, and that there is health worth fighting for, even after a diabetes diagnosis. Social media … shows people that there isn't such a thing as a ‘perfect diabetic,’ but there can be an educated and determined one. It lets people know they aren't alone in the ebb and flow of their diabetes management. It doesn't encourage people to wallow in their troubles, but serves to inspire them to do the best they can, and to seek out the best healthcare they can find, both at home and in their doctor's offices.”

 

Although the characteristics of health information resources differ from those of health engagement resources (Table 2), many people with diabetes consider both to be part of their overall online experience (Figure 1). In combination, online health information and health engagement resources represent informal learning and support that can complement the more formal information and education that people with diabetes receive from their HCPs.

 

Online health information and health engagement resources represent informal education and support that can complement the more formal education people with diabetes receive from their health care team during office visits. 

These resources are also there for HCPs' use. By going online and becoming acquainted with the different resources, HCPs may gain a better perspective on how their patients experience and learn from such sites. However, even with a deeper understanding of the value of online resources for patients, HCPs may struggle with concerns about protection of patient privacy, their professional responsibility, and the time constraints involved in staying up to date on available resources.

 Overcoming Concerns About Privacy and Time

HCPs may hesitate to learn about or participate in social media because of concerns related to the Health Insurance Portability and Accountability Act (HIPAA) and uncertainty about how much to engage with people (possibly patients) online. HIPAA protects patients' privacy by limiting the ways in which their information is shared with others. Patients can choose to share or engage online and provide personal health information, whether about their care and treatment, health care decisions, or details of their patient-professional interactions. HCPs' reading of content that patients chose to share online does not violate HIPAA. However, commenting in a public setting to an individual patient without the patient's signed consent may be considered a HIPAA violation or cause concern that the patient's privacy is not being protected or respected.8 

 

Even if an HCP has a signed patient consent form, when commenting within a public viewable health engagement resource, the professional should provide only general health information and avoid specific, individualized medical advice. Privacy-protected e-mail is the best tool for direct online communication about medical care with individual patients.

 

Lack of time is another deterrent to embracing social media for busy HCPs. In addition to more traditional avenues of continuing education (e.g., medical meetings, symposia, and peer-reviewed journals), HCPs may benefit from supplementing their education with social learning and curation. Curation is the process of evaluating a range of available resources and identifying specific ones that are most appropriate for patients' needs. Like a museum curator selecting pieces of art to include in a display, HPCs can identify and select online resources to share with their patients. Ultimately, the curated resources that professionals share with their patients can be an effective strategy to both enhance direct-to-patient education and save time during in-office education. In addition, posted patient experiences within the resources can help HCPs themselves learn about patients' challenges and insights related to new treatments and technologies.

 Patients' Perceptions of HCPs' Involvement in Social Media

Because of the availability of social media tools, people with diabetes can now congregate and interact with each other online without restrictions of geographical location. Thus, online networking and engagement by people with diabetes is collectively referred to as “the diabetes online community.” This online community also includes friends, family, and HCPs who work with people with diabetes.

 

DSMA holds weekly Twitter chats, known as #DSMA, for people with diabetes. During the 20 June 2012 chat, participants were asked to comment about whether having HCPs using social media was valuable. Responses included, “Yes, it will help them learn more about the 24/7 aspects to living with diabetes,” “Yes, but I worry about ‘big brother medical care’,” and “Yes, to connect on a more human level, but no lecturing/knowing what's best.” Overall, the #DSMA community consensus appeared to be that participation by HCPs in social media would be valuable and could help HCPs further their understanding of the complex issues that people with diabetes must deal with daily.9

 

Building the Bridge From Office Visit to Online Interaction: Time-Saving Approaches 

Helping patients access online health engagement resources does not have to be a time-consuming endeavor, and professionals do not have to actively use all social media platforms and tools. Professionals can use the steps to curate credible resource suggestions for their patients.

1. Solicit and review recommendations.

Ask staff members and patients to share their favorite online health information and engagement resources for diabetes. A listing of many health engagement resources can also be found at the Diabetes Advocates Web site (www.diabetesadvocates.org; click on the tab for Members and Resources). Diabetes Advocates identifies a number of health engagement resources specifically for people with type 1 or type 2 diabetes, for parents of children with diabetes, and for Spanish-speaking people with diabetes.

 

Seeking input from patients regarding health engagement resources is crucial because HCPs may not have the necessary objectivity to identify the most useful engagement resources. People with diabetes of varying ages and life situations are sharing their experiences through health engagement resources. Relying on patients to help identify the most useful health engagement resources ensures a synergy between patients' needs and the recommended resources. Remember that self-policing among individuals within online diabetes communities also helps to ensure that the most credible and useful resources gain validation and trust.

 

HCPs should ask their staff members and patients the reasons the resources they recommend are highly preferred and use that rationale to inform their own recommendations. Seeking input positions HCPs as curators and navigators on behalf of patients and decreases the appearance of bias or of “endorsement” by professionals.

2. Create a list of credible online resources to proactively share with patients during office visits.

Before sharing the list, HCPs should first access and review the recommended online resources to become familiar with what they offer patients. HCPs or health care organizations that have their own Web sites can also share resource links via their sites.

 

HCPs should use the opportunity to emphasize to patients that a diabetes care plan is based on individual needs. If patients want to make changes to their plan based on online information or conversations, they should first discuss the proposed changes with their HCP.

 

HCPs should emphasize characteristics that indicate that a resource may not be credible. These include sites that:

Sell a specific product or service

Display numerous advertisements, which may indicate potential for editorial bias

Tout a quick fix or cure

Use sensationalized stories and testimonials to persuade patients to take a specific action

 

Likewise, HCPs should teach patients how to recognize credible resources. These include sites that:

Clearly identify the backgrounds and experience of the content author and the reason for sharing the information

Offer a balanced perspective or information that is vetted and backed by a trusted organization such as the ADA

Provide current and frequently updated content

Seek input from credentialed medical advisors for any clinical content about diagnosis and treatment

 

3. Assess patients' use of online resources and level of health literacy.

Identify the health information and engagement resources patients are using, and gauge their level of understanding of such health information. Ask patients how the resources are helping them, and offer to address specific questions related to the information. Ask patients what tips and advice they would give other patients who want to reach out to online communities. Integrate this advice into ongoing discussions with other patients.

 

The number of patients who look online for diabetes-related information and resources is expanding. HCPs who proactively encourage patients to investigate reputable online health information and engagement resources may help improve their patients' problem-solving skills in managing diabetes day to day while also potentially strengthening the HCP-patient relationship.


Via Plus91
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Nevermore Sithole's curator insight, November 4, 2013 5:53 AM

Health Information Literacy

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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Global Growth Relations | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...


Via Lauren Moss
IOANNIS APOSTOLOU's insight:

The power of Internet !

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John Thomas's curator insight, February 12, 2014 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 2014 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 2014 10:52 AM

Astonishing figures! 

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Zaption - Making Video Interactive

Zaption - Making Video Interactive | Global Growth Relations | Scoop.it

Zaption, a San Francisco based tech startup, is revolutionizing online video for education. Teachers, trainers, and content publishers use Zaption’s intuitive web app to quickly add images, text, quizzes, and discussions to existing videos from YouTube, Vimeo and private video libraries. The result is an interactive learning tour that transforms video from a “lean back” experience to an engaging “lean forward” activity.


Via Baiba Svenca
IOANNIS APOSTOLOU's insight:

New tool for e-education!

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Bettina Ascaino's curator insight, September 9, 2013 12:05 PM

The teacher can add questions, quizzes, text, polls to the video and involve students in interactive learning experience.

You get a free 30-days trial period to explore the tool.

Marisa Conde's curator insight, September 15, 2013 1:50 PM

#herramientasVE

Mary Starry's curator insight, September 17, 2013 10:08 PM

Allows you to take a YouTube or other video and create an interactive lesson from it. Free for one month, but then over $600 a year if you want to use with up to 200 students.

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Using Social Media Strategy to Convert

Using Social Media Strategy to Convert | Global Growth Relations | Scoop.it
3 Tips: Using Social Media Strategy to turn Fans and Followers into Customers Social media strategy is still something that does not have a wide grasp amongst small business and entrepreneurs. I am...

Via The Fish Firm II
IOANNIS APOSTOLOU's insight:

A tip becomes positive depending on how we will implement it for our entity!

 

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Martin (Marty) Smith's curator insight, September 3, 2013 8:30 PM

No surprise to my regular readers #3 is my favorite tip and by a huge distance over the other two. 

Tyler Richendollar's curator insight, September 4, 2013 9:40 AM

Social Media is not a guarantee for conversions. But, Social Media is a great way to engage end-users.

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The 80 Rules Of Social Media an infographic /@BerriePelser

The 80 Rules Of Social Media an infographic /@BerriePelser | Global Growth Relations | Scoop.it
The 80 Rules Of Social Media an infographic So you want to get good at

Via WordPress SEO & Social Media
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Another excellent job!

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WordPress SEO & Social Media's curator insight, September 3, 2013 11:35 AM

The 80 Rules Of Social Media an infographic /@BerriePelser

Andy Kenworthy's curator insight, September 3, 2013 4:43 PM

Great infographic.  Should help to keep you safe and productive.  

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3 Examples of Great Content Marketing in Competitive Verticals

3 Examples of Great Content Marketing in Competitive Verticals | Global Growth Relations | Scoop.it
3 Examples of Great Content Marketing in Competitive Verticals - one of our latest blog posts on SEOgadget...
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Content Marketing evolving the impact of a simple web page.

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Simple Strategies For Growing A Social Media Audience [Infographic]

Simple Strategies For Growing A Social Media Audience [Infographic] | Global Growth Relations | Scoop.it

Building a social media audience might seem simple when you can just buy followers and fans.

This infographic aims to help you create a genuine following.


Via Lauren Moss
IOANNIS APOSTOLOU's insight:

Διατήρησε την εικόνα σου στα social media!

 

Keep fresh your social image!

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Treathyl Fox's comment, August 27, 2013 10:24 AM
Excellent advice. The very first tip is the one that separates the men from the boys. :)
Jose Cabanas's curator insight, August 28, 2013 3:56 AM

In my opinion, engagement is the key concept. Rest will come by itself

I Can Do Things's curator insight, August 28, 2013 7:45 AM

Simple yet straight to the point infographic. Few advices that that every social media activist should stick to.

 

Go ahead have a look and lets hear your opinion... 

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Tips for Reinventing Your Brand | Social Media Today

Tips for Reinventing Your Brand | Social Media Today | Global Growth Relations | Scoop.it
Just as Jack Bauer escaped from seemingly impossible circumstances, perhaps there’s a secret to brand reinvention as well. Here are 24 tips for reinventing your brand.
IOANNIS APOSTOLOU's insight:

What can you achieve in 24 steps?!!!

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The 80 Rules of Social Media

The 80 Rules of Social Media | Global Growth Relations | Scoop.it
The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously. He believes that if people talk to each other, listen and...
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The goose with the golden eggs!

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Ο Δήμος Χερσονήσου πρωτοπορεί σε θέματα Internet Marketing - News.gr

Ο Δήμος Χερσονήσου πρωτοπορεί σε θέματα Internet Marketing - News.gr | Global Growth Relations | Scoop.it
News.gr
Ο Δήμος Χερσονήσου πρωτοπορεί σε θέματα Internet Marketing
News.gr
Ο Δήμος Χερσονήσου ξεκίνησε την στρατηγική σχετικά με το Social Media Marketing Plan του Δήμου σε όλα τα γνωστά κοινωνικά δίκτυα.
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