Global Growth Rel...
Follow
Find tag "contentmarketing"
327 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by IOANNIS APOSTOLOU from Public Relations & Social Media Insight
Scoop.it!

How Video Plays a Crucial Role in the Rise of Content Marketing

How Video Plays a Crucial Role in the Rise of Content Marketing | Global Growth Relations | Scoop.it

Content - Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing...In this article you'll learn…- Why it's important to include video content for C-Suite buyers- How video analytics help you continually improve video content- Why video is the rising star for content marketing ROI"The next big thing in content marketing is video," Justabout Everyone, Company ABC.I can't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers. The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box. But it's time to crack it open....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

One image, one thousand words!!!

more...
Jeff Domansky's curator insight, September 22, 2013 12:14 PM

Outlining the importance of adding video into your content marketing because research shows the power and the results.

Rescooped by IOANNIS APOSTOLOU from Public Relations & Social Media Insight
Scoop.it!

60+ Content Marketing Resources - Categorized

60+ Content Marketing Resources - Categorized | Global Growth Relations | Scoop.it

This is an in-depth resources on content marketing pulled together and categorized for every business owner and marketer who wants grow the their business.In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

After that, you are one the most content Marketeer!

more...
Tricia Simons's curator insight, September 6, 2013 7:45 AM

Useful list to bookmark

Jeff Domansky's curator insight, September 6, 2013 1:59 PM

This is an in-depth resource on content marketing pulled together and categorized for every business owner and marketer who wants grow their business.

Rescooped by IOANNIS APOSTOLOU from SEO and Social Media Marketing
Scoop.it!

The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Global Growth Relations | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
more...
Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Scooped by IOANNIS APOSTOLOU
Scoop.it!

3 Examples of Great Content Marketing in Competitive Verticals

3 Examples of Great Content Marketing in Competitive Verticals | Global Growth Relations | Scoop.it
3 Examples of Great Content Marketing in Competitive Verticals - one of our latest blog posts on SEOgadget...
IOANNIS APOSTOLOU's insight:

Content Marketing evolving the impact of a simple web page.

more...
No comment yet.
Rescooped by IOANNIS APOSTOLOU from visualizing social media
Scoop.it!

Content Curation Guide for SEO

Content Curation Guide for SEO | Global Growth Relations | Scoop.it

Via Marc Rougier, Lauren Moss
IOANNIS APOSTOLOU's insight:
SEO's content curation leads to time saving!
more...
No comment yet.
Scooped by IOANNIS APOSTOLOU
Scoop.it!

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru | Global Growth Relations | Scoop.it
Gurus, rock stars, experts galore -- LinkedIn is full of them. But if you're going to present yourself as some kind of an expert or thought leader, you'd better be able to back it up with powerful ...
IOANNIS APOSTOLOU's insight:

Self assessment is something live and not a datum!

more...
No comment yet.
Scooped by IOANNIS APOSTOLOU
Scoop.it!

How to Create an Idea Dashboard to Track Your Favorite Content Ideas - Conspire: A @Mindjet Publication

How to Create an Idea Dashboard to Track Your Favorite Content Ideas - Conspire: A @Mindjet Publication | Global Growth Relations | Scoop.it
Content marketing is about more than just great content; it requires application, too. Here's how to create an idea dashboard to track your favorite ideas.
IOANNIS APOSTOLOU's insight:

Nice job!

more...
No comment yet.
Rescooped by IOANNIS APOSTOLOU from Public Relations & Social Media Insight
Scoop.it!

Experimenting with Extended Storytelling | Geoff Livingston's Blog

Experimenting with Extended Storytelling | Geoff Livingston's Blog | Global Growth Relations | Scoop.it

Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia.

 

From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings.

Here are some of the ways I am experimenting...


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

One excellent way to use the social media in order to promote not only a book but also your thoughts!

more...
Jeff Domansky's curator insight, August 19, 2013 1:08 PM

Geoff Livingston explores extended storytelling and Transmedia...