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How Video Plays a Crucial Role in the Rise of Content Marketing

How Video Plays a Crucial Role in the Rise of Content Marketing | Global Growth Relations | Scoop.it

Content - Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing...In this article you'll learn…- Why it's important to include video content for C-Suite buyers- How video analytics help you continually improve video content- Why video is the rising star for content marketing ROI"The next big thing in content marketing is video," Justabout Everyone, Company ABC.I can't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers. The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box. But it's time to crack it open....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

One image, one thousand words!!!

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Jeff Domansky's curator insight, September 22, 2013 12:14 PM

Outlining the importance of adding video into your content marketing because research shows the power and the results.

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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Global Growth Relations | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
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Paul Reichman's curator insight, October 3, 2013 8:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 2:35 PM

add your insight...

 
Nick Peperell's curator insight, October 5, 2015 12:35 PM

Should we be publishing content when Europe and the US are both awake.? The science and common sense seems to think so.!

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3 Examples of Great Content Marketing in Competitive Verticals

3 Examples of Great Content Marketing in Competitive Verticals | Global Growth Relations | Scoop.it
3 Examples of Great Content Marketing in Competitive Verticals - one of our latest blog posts on SEOgadget...
IOANNIS APOSTOLOU's insight:

Content Marketing evolving the impact of a simple web page.

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How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru | Global Growth Relations | Scoop.it
Gurus, rock stars, experts galore -- LinkedIn is full of them. But if you're going to present yourself as some kind of an expert or thought leader, you'd better be able to back it up with powerful ...
IOANNIS APOSTOLOU's insight:

Self assessment is something live and not a datum!

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New improvements for Presenter to create interactive content in HTML5

New improvements for Presenter to create interactive content in HTML5 | Global Growth Relations | Scoop.it
Want to create engaging content? EWC Presenter allows you to create professional content and visualize your ideas like never before. Create Awesome Presentations, infographics, animations with this easy to use HTML5 web application.

Via Baiba Svenca
IOANNIS APOSTOLOU's insight:

Let's try it!

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Baiba Svenca's curator insight, August 28, 2013 10:14 AM

Those who have tried EWC Presenter and found it suitable for their needs, may want to check out the latest improvements on the service. The changes have affected the timeline ruler, grids, interface and objects.