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Secrets and Lies and Marketing - Marketing Action Blog - Act-On

Secrets and Lies and Marketing - Marketing Action Blog - Act-On | Global Growth Relations | Scoop.it

A new study by Y&R and Dr. Joel Weinberger of Adelphi University shows that consumers' unconscious desires are at odds with what we say we want.Ad firm Y&R teamed up with psychologist Dr. Joel Weinberger of Adelphi University to design a study that revealed respondents’ subconscious preferences using implicit association testing. The study, tellingly named “Secrets and Lies,” has been released and is available here.Three key findings:1. What consumers say is important is often the opposite of what truly is important to them.In the chart below “conscious preference” is what people said they held to be of value. “Unconscious preference” shows how testing determined what they actually, subconsciously, valued. These global responses came from Brazil, China, and the US...


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

Self-awareness the only path in our life!

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Rescooped by IOANNIS APOSTOLOU from Public Relations & Social Marketing Insight
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How Did You Know You Wanted An iPhone? | Acton PowerBlog

How Did You Know You Wanted An iPhone? | Acton PowerBlog | Global Growth Relations | Scoop.it

Did you wake up one morning and think, “I wish I had a phone that would not only allow me to text and call, but play games, get directions, read books, allow me access to all social media and take pictures?” Not likely. You wanted an iPhoneteens_working because Apple put it on the market.Jim Clifton, CEO at Gallup, says this is no small point. Our economy isn’t waiting for consumers to want to start purchasing things again; it’s waiting for entrepreneurs to create demand.Growth doesn’t just happen, and it’s not necessarily driven by demand. Growth comes from innovation and from entrepreneurs who create demand. Just look at the iPhone....


Via Jeff Domansky
IOANNIS APOSTOLOU's insight:

Innovation comes also from collaborating with teenagers!

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Jeff Domansky's curator insight, August 21, 2013 3:48 PM

Here's a valuable reminder comes from innovation, great product or services and solid customer service.