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Rescooped by Amy Haddow from Just Story It! Biz Storytelling
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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | Global Content Management | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.

Via Karen Dietz
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Karen Dietz's curator insight, July 13, 2015 3:19 PM

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Marianne Hiort af Ornäs's curator insight, July 13, 2015 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

Art Jones's curator insight, July 13, 2015 4:59 PM

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

Rescooped by Amy Haddow from Just Story It! Biz Storytelling
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Confusion Alert: Is Corporate Storytelling Replacing News?

Confusion Alert: Is Corporate Storytelling Replacing News? | Global Content Management | Scoop.it

"Today's discussion: When journalism's business model falters, should we all jump ship to 'corporate storytelling,' also known as content marketing?"


Via Karen Dietz
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Karen Dietz's curator insight, May 15, 2014 3:35 PM

Fellow curator zbutcher sent me this piece and I think it is worth commenting on.


Basically, this article is about how corporate storytelling is perhaps replacing journalism. But what I experience as I read this article is that there's a lot of confusion between effective corporate storytelling, journalism, and public relations (PR).


So this is a problematic article on many fronts, and it helps inform us about what we need to do and not do when working in business storytelling. It may even help those corporations trying to do good storytelling where they might be going astray because the story label is applied so broadly.


You should know that I was trained as a journalist, and worked in that capacity, oh so many years ago. There is a huge difference between news stories, feature stories, and the kind of storytelling we talk about here, even though they are all called stories. 


News stories are crafted as a pyramid. The who, what, when, where, why goes at the top. Stories follow an inverted pyramid where a context is set and then we drive home to the point of the story at the bottom. Feature news stories focus on grabbing the most interesting part of the story and sharing that at or near the beginning.


As the author says, the best of corporate storytelling is not mere promotion, announcements, or spin. Oh sure, there's tons of that around and it often is not worthy of anyone's attention.


And content marketing is just a vehicle for sharing stories. Content marketing is a mix of news and the best of business storytelling.


OK -- so why pay attention to this article? Well, it's a good example of the different notions out there in the marketplace about business storytelling. Yet despite this, it shows how journalists can also be great assets in a content marketing strategy, particularly when "I'm always reporting and writing as a service to our readers, not the companies I'm writing about" as the author says.


I think, however, that the author got it backwards when she says "Journalism is more than storytelling." I think it should read: "Storytelling is more than journalism" because news/feature stories are not the only kind of storytelling on the planet.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Amy Haddow from Just Story It! Biz Storytelling
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Global Content Management | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
Amy Haddow's insight:

Provides fantastic foundation from which to build and develop an integrated content strategy - following the customer journey and adapting tone whilst maintaining 'brand voice' is a poweful attraction technique. 

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Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
Rescooped by Amy Haddow from Curation & The Future of Publishing
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What the Mary Meeker's Internet Trends Report means for the future of Content

What the Mary Meeker's Internet Trends Report means for the future of Content | Global Content Management | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 3, 2014 9:01 PM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer not only digested it but curated from it the top metrics and trends that will impact content curators, educators and marketers.

Justin Hipps, MBA's curator insight, June 12, 2014 8:12 AM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer TYSM for curating!

Miguel A. de Jesus's curator insight, August 1, 2014 1:06 AM

If Mary Meeker says it, "pay attention".

Rescooped by Amy Haddow from Digital Footprint
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How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today

How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today | Global Content Management | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

Scooped by Amy Haddow
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The search is over: Internet content is looking for you - PhysOrg.com - Phys.Org

The search is over: Internet content is looking for you - PhysOrg.com - Phys.Org | Global Content Management | Scoop.it
The search is over: Internet content is looking for you - PhysOrg.com Phys.Org "You no longer have to search for content, content can search for you, which flips the world of search completely on its head," says Proffitt, who is the author of 24...
Amy Haddow's insight:

So true!

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