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Infographics & Visual Storytelling: How To Do It The Right Way

Infographics & Visual Storytelling: How To Do It The Right Way | Global Branding |

When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out that auto-tune had become a victim of its own success, with everyone jumping on the bandwagon and many artists using it as a crutch or a gimmick rather than a way of taking music to new and innovative directions.

It was a polarizing yet seminal moment in Hip-Hop culture.

The Problem With Infographics

The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.

Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.

Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one.


Via Russ Merz, Ph.D.
Russ Merz, Ph.D.'s curator insight, March 29, 2014 12:35 PM

This is an important article to keep for future reference. Given the tidal wave of #Infographics we are witnessing as part of the #contentmarketing revolution, honesty and integrity are often given short shrift in their production. The author provides many examples and guidelines that can be followed to ensure that best practices are followed.

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Cross Cultural Branding

Course Objective: • To reflect on the differences that brands have across the world and specifically across the different countries of Asia • To gain insight...
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