When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out that auto-tune had become a victim of its own success, with everyone jumping on the bandwagon and many artists using it as a crutch or a gimmick rather than a way of taking music to new and innovative directions.
It was a polarizing yet seminal moment in Hip-Hop culture.
The Problem With Infographics
The marketing industry is having a similar moment with infographics. Over the last few years, infographics have become one of the most popular ways to build inbound links.
Publications are so saturated with infographics that there is an entire industry devoted just to highlighting and critiquing infographics published elsewhere. It’s safe to say the novelty of infographics has worn off, but the oft-mentioned quality control and saturation issues aren’t the only reasons for it.
Infographics aren’t dead, but it is time for marketers to draw a line in the sand and reclaim the medium. It starts by understanding the problem with infographics and then addressing the issues one by one.
Via Russ Merz, Ph.D.