Water, water everywhere, and all the boards did shrink. Water, water everywhere, nor any drop to drink. Princesses: They're everywhere. Over the past decade, marketers have made "princess" a synony...
|Scooped by Mary Glynn|
This blog post talks about how girl is synonymous to princess in the marketing world. It is very hard to find anything girl-related that is not princess-themed. In the blog, Rebecca Hains speaks of anti-princess marketing, and provides two specific examples. The first is an advertisement for an all-girls high school, Mercy Academy, which states, "You are not a princess. Life's not a fairy tale. Don't wait for a prince" telling girls that they will succeed on their own through hard work and dedication. The second example is the new advertisement for the GoldieBlox toys. In the video, three girls build an incredible project and sing about girls wanting to build and think and do things other than being princesses. They want toys that are designed for girls that aren't princess themed. However, Hains does note that the GoldieBlox company does have a toy that is princess-themed making their stance on anti-princess marketing murky.
First off, I think it is amazing that anti-princess marketing is happening. I remember going down the toy aisle as a child and seeing so many options for boys to play with and only Barbies and dolls for girls. Why it has taken this long: I don't know. I am just happy that there will be more options available for girls to choose from.
In reference to the Mercy Academy advertisement, I think that these are important statements girls need to think about. High school shouldn't be about the boys and relationships. It should be about the stepping stone it will be towards college and their future. Girls need to be confident in being able to take care of themselves and not having to rely on their "prince" to take care of them. Why be dependent on someone else when you can take charge of your own life and your own happily ever after? If I were looking for a high school to go to I would choose Mercy because it would prepare me the best for the rest of my life. It would teach me how to become an independent, intelligent, and secure young woman.
As for GoldieBlox, I had actually seen the video advertisement, and thought it was the best commercial I had ever seen. I had no idea that the toy it was promoting was princess-themed until reading this blog!! I was shocked and disappointed! They could have come up with many alternative storylines for the game, but instead they stuck with the princess theme. However, I still love that GoldieBlox made a toy that will encourage girls to think, "use their brains", and enjoy building and doing activities other than playing dress-up and dolls. They do ot have to listen to society and men like Matt Forney who try to tell girls and womenhow they should act and where they belong. GoldieBlox and Mercy Academy are educating girls and young women early that their futures aren't limited. They have the freedom to choose what they want to be when they grow up, whether it is a princess or an engineer. The choice is theirs.