Le native advertising, lo sappiamo bene, sono il formato pubblicitario digitale emergente, per la loro totale somiglianza a contenuti “normali” agli editori e agli advertiser risolvono diversi problemi che la pubblicità tradizionale si porta dietro da anni (visibilità) o che [...]
In 2011, journalist Luke Dittrich set out to walk the 1,933-mile U.S.-Mexico border from the Pacific Ocean to the Gulf of Mexico. Along the way he and his pimped-out baby carriage encountered mountains, deserts, and border agents. A contributing editor for Esquire magazine, Dittrich chronicled his grueling journey in a story for the magazine. We’re glad he did, [...]
For publishers, the economics of the arrangement were compelling: those that sell ads against an article posted on the site keep 100% of the money. If Facebook sells the ad, the publisher keeps 70% of the revenue.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: "Analytics can be about more than having a big screen with numbers that go up and down."
Lelio Simi's insight:
The next step: Moving from generic analytics to editorial analytics
News organisations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy? And why are so many media organisations still using such a rudimentary approach to analytics? A new report by the Reuters Institute for the Study of Journalism looks at which organisations are building a competitive advantage over less advanced competitors through a better understanding of their audience, and what lessons others can take from their approaches.
According to the Office for National Statistics, some 744,000 people report that they are employed on zero-hours contracts but 1.5 million say that their contracts do not stipulate a minimum number of hours. The average hours worked on zero-hours contracts are 25 per week, with 40% of workers wanting more hours than they are given. Women are more likely to be on such contracts, as are people under 25, and over 65: already some of the most marginalised people in the job market.
Moving forward, Ms. Bell said Mr. Sicha’s role could expand into determining ways to position Vox Media content for podcasts and even television programming. In August, Comcast Corp.’s NBCUniversal made a $200 million strategic investment in Vox as part of an effort find ways to better connect with younger audiences. Part of the investment was earmarked for Vox to significantly boost its video capabilities.
Vox Media, which is made up of eight websites focused on sports, politics, food, fashion and technology, has gained strong traction among younger readers, with 39% of its combined 63.3 million unique visitors in January falling between the ages of 18 and 34, according to data from comScore Inc.
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