Journalists need to learn how to do more than just tell readers about news events — they need to understand how to listen as well, and how to help their communities take action on the issues that are of importance to them
Alcune grande aziende americane hanno cominciato a pensare come delle media company, realizzando progetti editoriali indipendenti e in collaborazione con testate giornalistiche. General Electric sta cercando nuove strade insieme a Economist, Atlantic Media e Vox. Si va verso la “brandizzazione” definitiva del giornalismo?
Lelio Simi's insight:
Brand journalism, ora General Electric diventa un editore
The Reuters Institute for the Study of Journalism came out with a hefty report earlier this week on developing editorial standards for journalism. "Accuracy, Independence and Impartiality: How legacy media and digital natives approach standards in the digital age," profiles media companie…
TweetBe Sociable, Share! Tweet Related columns: Legacy Media: The Missing Gene Tweet Legacy media is at great risk of losing against tech culture. This is because incumbents miss a key driver: an obsession with their own mortality. Such missing paranoia gene negatively impacts every aspect of their business. At the last Code conference (the tech(...)
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients. Our very own Product Manager, Miranda Rensch, offers a list of tools you can use to create beautiful visualizations and let your visual communication skills shine!
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another 'failed journalism experiment.' I’m bound and determined to see that that doesn’t happen.”
If you’ve seen blog posts on LinkedIn that were written by Sir Richard Branson and other industry leaders, what you’re witnessing is the evolution of digital media into full-access publishing. Here, social media has begun to come into its own.
Today we are introducing Facebook Media — a site that highlights great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
Like the music industry, the Guardian has realized that the value in media isn’t in selling access to a specific product or unit of content, but in creating a deep relationship with readers and fans who want access
Can it be that the solution to newspaper companies' digital woes lies in the physical world? While news reading may be rapidly going digital, humans still, at this writing, spend their time in the terrestrial world.
Il tema proposto dai curatori per questo intervento era: “L’informazione quotidiana nell’epoca del digitale e dei social network”. Molto interessante, ma la formulazione denuncia l’inevitabile deformazione prodotta da un’esperienza ultracentenaria sulle griglie culturali con le quali s’interpreta il mondo. In modo inconsapevole e, come detto, inevitabile si dà per scontato che si debba parlare del presente e del futuro dell’informazionequotidiana visto che l’occasione è la celebrazione della storia di un glorioso quotidiano, la Gazzetta di Mantova, il più antico d’Italia e il solo ancora regolarmente in vendita dopo tanti anni in Europa.
Storyful recently launched a new Newswire to some of the biggest newsrooms around the world. Today, Chief of Product Adam Thomas (@datatheism) outlines what's new. Modern news is evolving. Journalists need to find news fast. They need to find a unique angle on stories spreading in real time. ...