Giornalismo Digitale

Si parla sempre di più di native advertising  - quel  metodo pubblicitario molto controverso che ibrida contenuti e annunci pubblicitari all’interno del contesto editoriale (e che è quindi per certi versi simile ai publiredazionali in quanto maschera contenuti pubblicitari come articoli giornalistici).

 
Un esperto Usa di marketing, Matt Rosenberg, di Taykey, aggira le polemiche di carattere ‘’etico’’, spiega come siano state scoperte delle relazioni strette fra’’ argomenti altamente coinvolgenti e pubblicità’’ e ritiene che la crescente comprensione delle basi neurologiche dell’ efficacia di un annuncio può essere sfruttata efficientemente a un livello scalare.

Tom Barker on using data to identify blind spots in your workflow and maximise your efficiency

I just finished reading Google’s study 'Quantifying Movie Magic with Google Search'. [https://docs.google.com/viewer?url=http://ssl.gstatic.com/think/docs/quantifying-movie-magic_research-studies.pdf&chrome=true ]If you haven’t read it yet, definitely check it out.  

Essentially the report says that search activity and paid ad clicks for a given movie generally matches box office turn out. In fact, in the report, Google demonstrated this by showing data visualisations, such as a line chart with overlaid search trends and box office index results to show that they both followed a similar pattern. A scatterplot showed a positive correlation between search volume and opening weekend box office.

Honestly this should be a no brainer: that as a general habit or practice we search for what we are interested in. Personally, I think this study just demonstrates Google’s ubiquity more than anything else, and maybe that is the point of it as well.

The reason I bring this up isn’t to discuss the report, its merits, or its impact on the movie industry. I bring it up because it's the most recent and most public example of a core belief that I have: that your data is one of your most important assets, and one that's frequently overlooked.

Google doesn’t forget its data because its data is part of its reason for being. But in the day-to-day struggle and adventure of product development, it’s easy for a team or even an organisation to overlook its data. The focus is often on releasing features and products, meeting business KPIs and generally delighting users.

Frédéric Filloux: Digital transformation and paywalls were in the spotlight at the WAN-IFRA congress in Bangkok last week

Last week, I travelled to Bangkok for the 65th congress of theWorld Association of Newspapers (The WAN-IFRA also includes the World Editors Forum and the World Advertising Forum.) For a supposedly dying industry, the event gathered a record crowd: 1,400 delegates from all over the world (except for France, represented by at most a dozen people…) Most presentations and discussions revealed an acceleration in the transformation of the sector.

The transition is now mostly led by emerging countries seemingly eager to get rid themselves as quickly as possible of the weight of the past. At a much faster pace than in the west, Latin America and Asia publishers take advantage of their relatively healthy print business to accelerate the online transition. These many simultaneous changes involve spectacular newsroom transformations where the notion of publication gives way to massive information factories equally producing print, web and mobile content. In these new structures, journalists, multimedia producers, developers (a Costa-Rican daily has one computer wizard for five journalists…) are blended together. They all serve a vigorous form of journalism focused on the trade's primary mission: exposing abuses of power and public or private failures (the polar opposite of the aggregation disease.) To secure and to boost the conversion, publishers rethink the newsroom architecture, eliminate walls (physical as well as mental ones), overhaul long established hierarchies and desk arrangements (often an inheritance of the paper's sections structure).

«Slate» ha pubblicato i dati forniti da Chartbeat, società di web analytics focalizzata sul mondo editoriale, con le percentuali di lettura da parte delle persone.

Nell’articolo “You Won’t Finish This Article. Why people online don’t read to the end” sono pubblicati alcuni grafici di sintesi dai quali emerge come i lettori della testata in questione non scrollino, punto che richiama quanto sostenevo ieri sulla lunghezza delle home page di molti quotidiani online.

Emerge inoltre come mediamente venga letto il 50% del contenuto testuale di un articolo mentre nella stragrande maggioranza dei casi vengono visti integralmente i contenuti che hanno la presenza di video e/o foto.

continua a leggere http://giornalaio.wordpress.com/2013/06/10/engagement-del-lettore/

Le home page di molti quotidiani online sono “infinite”, molto lunghe, poichè gli viene attribuita una grande rilevanza sia in termini di attrazione che, di conseguenza, per il posizionamento degli annunci pubblicitari e la relativa monetizzazione..

“Flipboard For You” is our bi-weekly series highlighting how different groups of people can make the most out of Flipboard. This edition is focused on how journalists, bloggers and freelance writers can use Flipboard in a variety of ways on the job.

While Flipboard 2.0 allows anyone to effortlessly make magazines, it’s particularly useful to professionals. Whether you’re managing your beat, your website’s content or even your own career, Flipboard can be a journalist’s best friend.

Un numero crescente di giornalisti nel mondo si considerano  ‘’digital first’’ e vedono i social media come una parte importante del loro lavoro.

Lo ha accertato una  Ricerca sul giornalismo digitale svolto da Oriella PR, un network internazionale che riunisce 16 agenzie di comunicazione, attraverso un sondaggio compiuto interpellando 553 giornalisti di 15 paesi.

Come segnala  Paid Content,

- il 59% dei giornalisti coinvolti nello studio hanno usato twitter nel 2013, contro il 47% del 2012;

- l’ uso di Twitter è molto alto nei paesi di lungua inglese, mentre solo un terzo dei giornalisti tedeschi, invece, hanno un account su Twitter.

“For director of The Ascender Johnston Ayala, the idea of creating a digital magazine about the future presented a great opportunity to marry together subject matter and medium.

Not only would he be producing a new digital title using the latest technologies and offering interactivity, but the magazine itself will feature stories around the theme of the future. As described on Kickstarter, the content will cover "futuristic thought and innovation across cultural genre".

Earlier this month Ayala launched The Ascender's Kickstarter page, [ http://www.kickstarter.com/projects/1628571696/the-ascender-a-magazine-of-new-futurism ] where he is trying to crowdfund $16,000 by 28 June. At the time of writing more than $5,000 has been pledged, with two backers each donating $1,000 or more to the project.”'

Data journalism is ever-evolving and so are the tools of the trade. Aside from Microsoft Excel (which I’ve blogged about here and here), these are the tools which are, in my opinion, the most useful for data journalism at the moment.

Essere giornalisti non vuol dire soltanto scrivere. Per fare informazione, non è più sufficiente avere un bello stile: oltre alle conoscenze letterarie, servono anche quelle tecniche. Ciò non significa necessariamente essere esperti di una "disciplina", anzi spesso è più utile il contrario: abbracciare diversi settori culturali, appartenenti tanto all'umanesimo quanto alle scienze. L'uso dei numeri, poi, facilita di molto il lavoro del reporter, da un lato fornendo solide basi per i suoi reportage, dall'altro permettendogli di illustrare in modo più accattivante i suoi risultati.

Tutto questo è "Data Journalism".
Un approccio all'informazione che, attraverso l'uso di database, mappe digitali e software di analisi, racconta una notizia o un fenomeno con un output visivo, spesso fondendo i diversi elementi a disposizione dell'autore.

continua a leggere http://ilgeneribelle.blogspot.it/2013/06/data-journalism-finalmente-una-terza.html

by Sam Slaughter is vp of content at Contently:

Pageviews are the simplest way of measuring traffic, traffic is the easiest way to sell advertising, and selling advertising is the easiest way for publishers to make money online. But while pageviews (and their bridesmaids, metrics impressions and click-through-rates) are still effective in judging direct-marketing campaigns, they are amazingly useless when it comes to brand advertising.

When I worked on the editorial team at Comcast.net, we had a slideshow called “Child Stars Then and Now,” which we would run at the end of every month when we needed to make up ground toward our pageview goal. It was 50 slides long, and users would inevitably get sucked into its vortex. We’d make our goal and get a pat on the back from the suits, who would then go back to our advertisers and show them the astronomical number of eyeballs that had landed on their banners. But as an editor, I knew users were ignoring those banners as they clicked frantically past Leif Garrett’s mugshot, and I always wondered: what if advertisers knew how the sausage was getting made?

continue to read http://www.digiday.com/publishers/the-pageview-is-dead/

A presentation for the Developing Caribbean conference. developingcaribbean.org