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Attracting eyeballs online requires smarter strategy | Current.org

Attracting eyeballs online requires smarter strategy | Current.org | Giornalismo Digitale | Scoop.it

KPLU’s 'rockstar' checklist translates into more pageviews

The process began in earnest in 2009 after we learned what can only be described as a “hard lesson”: Think twice before undertaking a ground-up overhaul of your digital platforms without substantially more resources than you expect to need. Developers who underestimate the complexity of the process will cost money and time — potentially setting you back a year or more.

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Giornalismo Digitale
materiali su giornalismo e strumenti digitali [http://senzamegafono.com]
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How newspapers decide to use paywalls

How newspapers decide to use paywalls | Giornalismo Digitale | Scoop.it
Rarely do publishers report doing audience research before making the transition to a paywall. The most common practice is to solicit advice from peers.
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Journalism isn't just about informing readers, it's also about helping them take action

Journalism isn't just about informing readers, it's also about helping them take action | Giornalismo Digitale | Scoop.it
Journalists need to learn how to do more than just tell readers about news events — they need to understand how to listen as well, and how to help their communities take action on the issues that are of importance to them
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Brand journalism, ora General Electric diventa un editore - Pagina99.it

Brand journalism, ora General Electric diventa un editore - Pagina99.it | Giornalismo Digitale | Scoop.it
Alcune grande aziende americane hanno cominciato a pensare come delle media company, realizzando progetti editoriali indipendenti e in collaborazione con testate giornalistiche. General Electric sta cercando nuove strade insieme a Economist, Atlantic Media e Vox. Si va verso la “brandizzazione” definitiva del giornalismo?
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Brand journalism, ora General Electric diventa un editore - See more at: http://www.pagina99.it/news/innovazione/6930/Brand-journalism--ora-General-Electric-diventa-un-editore.html#sthash.RrkNpkN5.dpuf
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3 lessons in audience engagement from NPR Music

3 lessons in audience engagement from NPR Music | Giornalismo Digitale | Scoop.it
Speaking at the Next Radio conference, Anya Grundmann of NPR Music described how she believes content series are better than 'one-offs' for connecting with audiences online 
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Designer or journalist: Who shapes the news you read in your favorite apps?

Designer or journalist: Who shapes the news you read in your favorite apps? | Giornalismo Digitale | Scoop.it
A new study looks at how engineers and designers from companies like Storify, Zite, and Google News see their work as similar — and different — from traditional journalism.
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Wall Street Journal & Membership

Wall Street Journal & Membership | Giornalismo Digitale | Scoop.it
La membership come modello di business 2.0
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Six things we learned about big news outlets from a report on editorial standards

Six things we learned about big news outlets from a report on editorial standards | Giornalismo Digitale | Scoop.it
The Reuters Institute for the Study of Journalism came out with a hefty report earlier this week on developing editorial standards for journalism. "Accuracy, Independence and Impartiality: How legacy media and digital natives approach standards in the digital age," profiles media companie…
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Legacy Media: The Lost Decade In Six Charts

Legacy Media: The Lost Decade In Six Charts | Giornalismo Digitale | Scoop.it
TweetBe Sociable, Share! Tweet Related columns: Legacy Media: The Missing Gene Tweet  Legacy media is at great risk of losing against tech culture. This is because incumbents miss a key driver: an obsession with their own mortality. Such missing paranoia gene negatively impacts every aspect of their business.  At the last Code conference (the tech(...)
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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | Giornalismo Digitale | Scoop.it
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients. Our very own Product Manager, Miranda Rensch, offers a list of tools you can use to create beautiful visualizations and let your visual communication skills shine!
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How Social Media is Changing Journalism

A presentation aimed at young journalists in India about how social media has changed the journalism industry and what lies ahead for journalism jobs.

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Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism

Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism | Giornalismo Digitale | Scoop.it

“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another 'failed journalism experiment.' I’m bound and determined to see that that doesn’t happen.”

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Meet BuzzFeed's Secret Weapon

Meet Dao Nguyen. She helped BuzzFeed quintuple traffic in two years. The secrets behind how she became one of the most important and beloved BuzzFeeders.
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Medium, LinkedIn and The Future of Full-Access Publishing

Medium, LinkedIn and The Future of Full-Access Publishing | Giornalismo Digitale | Scoop.it

If you’ve seen blog posts on LinkedIn that were written by Sir Richard Branson and other industry leaders, what you’re witnessing is the evolution of digital media into full-access publishing. Here, social media has begun to come into its own. 

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Drive Referrals to your Digital Properties | Facebook Media

Drive Referrals to your Digital Properties | Facebook Media | Giornalismo Digitale | Scoop.it
Drive referrals and increase site activity with these tips for publishers.
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i consigli di Facebook alle testate per incrementare il traffico ai loro siti...

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Introducing Facebook Media

Introducing Facebook Media | Giornalismo Digitale | Scoop.it
Today we are introducing Facebook Media — a site that highlights great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
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n+1: Learning that print and digital can peacefully coexist

n+1: Learning that print and digital can peacefully coexist | Giornalismo Digitale | Scoop.it
A look at how n+1, celebrating its tenth anniversary this year, built its reputation and maintains its business.
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Why the Guardian is smart to bet on live events and a membership model instead of paywalls

Why the Guardian is smart to bet on live events and a membership model instead of paywalls | Giornalismo Digitale | Scoop.it
Like the music industry, the Guardian has realized that the value in media isn’t in selling access to a specific product or unit of content, but in creating a deep relationship with readers and fans who want access
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Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum

Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum | Giornalismo Digitale | Scoop.it
Can it be that the solution to newspaper companies' digital woes lies in the physical world? While news reading may be rapidly going digital, humans still, at this writing, spend their time in the terrestrial world.
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(Ri)definire il giornalismo multimediale | LSDI

(Ri)definire il giornalismo multimediale | LSDI | Giornalismo Digitale | Scoop.it

Nuovi modi di raccontare si sviluppano. “Snow Fall” era un progetto spartiacque, ma siamo già arrivati ben oltre.

 

In un ampio articolo su Medium, Mindy McAdams concentra la sua attenzione sull’ innovazione nel campo delle tecniche di narrazione nel multimediale.
 

Cercando di ridefinire, appunto, che cosa sia effettivamente il giornalismo multimediale.

 

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Advice from Vice: six lessons from a publishing outsider

Advice from Vice: six lessons from a publishing outsider | Giornalismo Digitale | Scoop.it
As the publisher secures another $500m investment, its rise from Montreal magazine to powerful brand has lessons for all, writes Jon Bernstein
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How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet

How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet | Giornalismo Digitale | Scoop.it
If “You Won’t Believe What Happens Next” headlines let you dominate all the popular traditional metrics, could that mean we’re not measuring the right things?
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Giornalismo e universo digitale: il “quotidiano” oltre il tempo e lo spazio

Giornalismo e universo digitale: il “quotidiano” oltre il tempo e lo spazio | Giornalismo Digitale | Scoop.it

Il tema proposto dai curatori per questo intervento era: “L’informazione quotidiana nell’epoca del digitale e dei social network”. Molto interessante, ma la formulazione denuncia l’inevitabile deformazione prodotta da un’esperienza ultracentenaria sulle griglie culturali con le quali s’interpreta il mondo. In modo inconsapevole e, come detto, inevitabile si dà per scontato che si debba parlare del presente e del futuro dell’informazionequotidiana visto che l’occasione è la celebrazione della storia di un glorioso quotidiano, la Gazzetta di Mantova, il più antico d’Italia e il solo ancora regolarmente in vendita dopo tanti anni in Europa.

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Digital journalists have great chance to develop much-needed transparency

Digital journalists have great chance to develop much-needed transparency | Giornalismo Digitale | Scoop.it
Many legacy and digital media outlets are using the web to improve journalism by letting readers correct articles
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This isn’t beat journalism. This is journalism in beta.

This isn’t beat journalism. This is journalism in beta. | Giornalismo Digitale | Scoop.it
Storyful recently launched a new Newswire to some of the biggest newsrooms around the world. Today, Chief of Product Adam Thomas (@datatheism) outlines what's new. Modern news is evolving. Journalists need to find news fast. They need to find a unique angle on stories spreading in real time. ...
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i100 and Quartz prove homepages are increasingly irrelevant

i100 and Quartz prove homepages are increasingly irrelevant | Giornalismo Digitale | Scoop.it
Homepages are a product of journalists who came from print and thought in print terms, says Jon Bernstein
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