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Poynter: 5 ways to increase engagement with Facebook’s new page Insights

At some point, probably every Facebook page administrator Googled some variation of the following questions: when is the best time to post on Facebook?; how often should I post on Facebook?; or how can I increase Facebook engagement?

 

1) Determine when fans are online

 

2) Track post reach

 

3) Figure out best post types

 

4) Track who engaged with your page

 

5) Combine the insights to get results

 

full article here: http://www.poynter.org/how-tos/digital-strategies/222045/5-ways-to-increase-engagement-with-facebooks-new-page-insights/

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Opinion Engagement Using Social Media

Opinion Engagement Using Social Media | Giornalismo Digitale | Scoop.it
Given how important opinions are to social media, it is important for Digital First journalists to understand what they mean for journalism.

A group of Digital First Media journalists have been discussing several aspects of opinion journalism this year. This is the first in a series of posts sharing the group’s advice to Digital First newsrooms, opinion pages and individual journalists. The group members are listed at the end of this post.

Opinions are an important and vibrant part of social media, and DFM opinion journalism efforts need to make effective and extensive use of social media. To guide these efforts, we present a few general principles and some specific recommendations:

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