The future is coming into focus. There is such clear momentum around a set of emerging behaviors that we can, without a doubt, project the exponential growth of raw unfiltered data.
Think of it like Moore’s Law for content. The speed, scale, and number of distinct elements of produced content will double every 24 months. Call it Rosenbaum’s Law — unless you know of someone who’s quantified the growth before today.
To be clear, the reason for this growth is that we’ve allowed three things to merge into one. As each of us enables more wearable technology and devices that invite us to ‘check in,’ we fill our personal channel with data. Our location, our weight, our order from Fresh Direct, our “Likes,” our Yelp reviews, our Instagram photos. This is raw data — unfiltered data — of little interest to anyone other than our close friends. But as Facebook, Google+, LinkedIn, and others have increasingly defaulted our posts to “Public” visibility, we each add meaningfully to the volume of raw data on the web.
Via Robin Good