As a journalist you no doubt spend your day monitoring Twitter. "But if the only bit of journalism that you do on social is to go to Twitter, it's just such a mistake," says Ramaa Sharma, who is BBC Delhi digital editor.
"Twitter is great for beginners as it is open and everything is accessible to you", says Yasmine El Rafie, who is development editor for social media at Swedish Public Radio. "Whatever you are looking for you can just do a Twitter search and it's there." But her view is that you should also look to other networks such as Facebook – where "you can reach the masses".
In this feature we look at how can journalists reach out to people beyond their normal networks, for example using forums, SMS and other social networks such as Weibo, to find news stories and sources from different communities.
It focuses on gathering news and finding contacts from BME (black, minority and ethnic) communities in the UK, and also at newsgathering in different parts of the world.
There is also advice on thinking about the social networks and online spaces where you push out stories.s