“Your last glorious run of green lights was no accident.” That’s how Quartz, a digital news outlet, opened a story detailing how Siemens is using data to reduce congestion and improve traffic patterns.
“Redefining Engagement” is a special 11-part series on the progress, promise and potential challenges of community engagement in journalism. The series, produced by the Agora Journalism Center, will be published in serial this month by MediaShift. Click here for the full series.
The question, then, is whether it's more fruitful to attract as many people as possible or dig your hooks deeper into the people you've got. To the extent that the business model of newspapers is based on advertising, bigger is necessarily better. But both the Times and the Post have been betting on subscription revenue, as well. While media companies of all sorts spent many years despairing that online customers would never pay for anything, charging for online content has become an increasingly common strategy. In that case, it pays to be your customers' absolute favorite. How the two newspapers are thinking about this is showing up subtly in the way they talk about their successes. On Monday, the Post put up a blog post heralding its "explosive growth" in overall traffic. Last week, the Times posted a flashy interactive feature showing which of its stories people spent the most time reading.
“Your last glorious run of green lights was no accident.” That’s how Quartz, a digital news outlet, opened a story detailing how Siemens is using data to reduce congestion and improve traffic patterns. The piece contains 600 well-written words, two Quartz-style charts, and one interview with a Siemens sales manager. Prominently displayed at the top, bottom, and on every [...]
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