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Why Content Curation Is a Waste of Time

Why Content Curation Is a Waste of Time | GIBSIccURATION | Scoop.it

What is content curation? We take a look at some of the pitfalls of content curation and how your brand can avoid making serious mistakes in its content marketing strategy.


Via Robin Good
GIBS Information Centre / GIBSIC's insight:

GIBS IC - serving current awareness

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Robin Good's curator insight, June 16, 2013 10:47 AM



I share a lot of feelings and views with Lauren Fairbanks though I do not see things exactly the same way she does. But then again she is a content marketing specialist and I am an explorer of how curation can help us beyond business goals.


I can't but agree and applaude her when she writes: "...big issue that mass curation creates is a problem that Doug Kessler of UK content marketing firm, Velocity Partners, calls “the deluge of content marketing“.


This means that companies and individuals who create half-assed content (think: rehashing old news or someone else’s original idea just to have something to post) create a mass of garbage online that’s more difficult for potential customers and clients to sift through to find information that’s actually going to be useful for them."


Likewise when she advises to pay more attention to what is being curated: "... there aren’t any software solutions that I’ve seen that actually do a smart job of curating content.


Yeah, you can pull in a bunch of content that revolves around a certain keyword ... but curating content in a smart way that will actually help drive your business goals takes putting in actual time and effort to find really great, really useful content..."


And when she begs brands and self-proclaimed curators to stop to simply copy and paste pieces of content from other magazine articles while not adding anything of their own: "Copying and pasting from multiple articles isn’t going to help you create useful content that’s going to help build your brand or sell your services.


Neither is trying to automate the content curation process so that you take all of the work out.


You get what you put in, and if you’re not willing to invest time and money into curating the right way, you shouldn’t expect to see a positive ROI from it."


Problem is, as I see it, that they might get back for a while a lot more than what they invested for, simply because there are still to many people unable to appreciate or distinguish rehashing, copying and pasting and simple republishing from true curation. But we will get there, as the taste of true lemons, isn't the one of limes.



Rightful. Provocative. 8/10


Full article: http://stuntandgimmicks.com/blog/what-is-content-curation/


(Image credit: dog covering both ears - Shutterstock)



XYEYE's comment, June 17, 2013 7:32 AM
My favorite in the promotional materials that are being touted as as content but really is just multiple page pdf's of utter bull sales marketing of them selling something! Talk about useless garbage clogging the airways!
XYEYE's comment, June 17, 2013 8:34 AM
you know exactly what I am saying Elisa!
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Land of Confusion: Why are our business processes so bad?

Land of Confusion: Why are our business processes so bad? | GIBSIccURATION | Scoop.it
Work processes, like road signs, should be clear and direct. They should evoke a series of concise responses to effect a specific, desired outcome. The problem is, humans are organic. We start out ...
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Boards Still Don't See the Value of Digital

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But CEOs increasingly do.
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Want to Brainstorm New Ideas? Then Limit Your Online Connections

A new research paper measures the cost of connectedness as a loss of diversity of ideas.
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What Stiglitz Misses On Inequality: The Responsibility Of Economists | GIBSIccURATION | Scoop.it
Josoph Stiglitz is wasting his time haranguing managers, bankers and politicians on inequality. He should address those responsible: his fellow economists.
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IS A university degree a good investment? Many potential students are asking the question, especially in countries where the price of a degree is rising, as a result...
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The incorporated woman

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Guyana profile - Overview

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The future belongs to the self-employed

The future belongs to the self-employed | GIBSIccURATION | Scoop.it
"PERHAPS the future belongs to the self-employed. Steady jobs, after all, are hard to find. The idea that a young graduate should expect to work for 40 years with the same employer until retirement seems quaintly dated."
Via Erika Watson, Denis Pennel, Tony Brugman (Bright & Company)
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Erika Watson's curator insight, April 19, 12:03 PM

Structural shift to increased self-employment on both sides of the Atlantic...

Excerpt: But perhaps the structural trend means those paid jobs will not become available. If so, the economy may have created a vast reserve labour force, akin to the “spinsters” of early 19th-century Britain—single women who were paid piece rates for spinning textiles at home—or the dockers who used to mass outside port gates in the hope of being selected for a day’s work. That would suggest an economy where wages are permanently kept under pressure and where profit margins remain high. Good news for the stockmarket perhaps, but not so good for the self-employed.

Tony Brugman (Bright & Company)'s curator insight, June 24, 12:57 PM

Good story in The Economist on the rise of self-employment in USA and UK!

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Data: The Core Competency To A Growing Set Of Occupations

Data: The Core Competency To A Growing Set Of Occupations | GIBSIccURATION | Scoop.it
Let’s try something. You’re playing Pictionary. You select doctor. What will you draw? A stethoscope, obviously. If you get painter, you’ll sketch a paintbrush. Judge? A gavel. Accountant? A big calculator. Web developer? Computer, maybe some headphones. You get the point: We identify occupations with the requisite tools of the trade. [...]
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10 motivational quotes to fuel your business

10 motivational quotes to fuel your business | GIBSIccURATION | Scoop.it
Being an entrepreneur or running a small business is not always easy. The journey is not just paved with joyful moments. There are also intense periods of despondency and diffidence. When they happen, one of the best ways to get back on track is to read some sage advice from successful people. Here is a list of 10 motivational quotes for you, today.
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NSA Collects Millions of Images Each Day for Facial Recognition

NSA Collects Millions of Images Each Day for Facial Recognition | GIBSIccURATION | Scoop.it
Written and audio messages aren't the only forms of communication the government appears to be gobbling up. The National Security Agency is collecting "huge numbers" of photos from emails, text mes...
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Do you waste too much of your time dealing with toxic relationships?

Do you waste too much of your time dealing with toxic relationships? | GIBSIccURATION | Scoop.it
At work, do you waste too much of your time, dealing with toxic relationships?For most working people, we spend more time at work than we do at home, so it’s important to have healthy relationships
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The Cost of Continuously Checking Email

You need a more efficient method.
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The wrong way | GIBSIccURATION | Scoop.it
IT SHOULD be no surprise that Latin America’s years of plenty are over, along with the commodity boom that fuelled them. Even so, 2014 has been disappointing....
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I always look forward to the GE Global Barometer and the 2014 report is no exception, actually it really has moved the needle on what is presently holding innovation back. The Barometer has explore...
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Everything You Need to Know About Giving Negative Feedback

 
 

There’s a lot of conflicting advice out there on giving corrective feedback. If you really need to criticize someone’s work, how should you do it? I dug into our archives for our best, research- and experience-based advice on what to do, and what to avoid.

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INNOVATION CELEBRATION | Trend Briefing from trendwatching.com

INNOVATION CELEBRATION |  Trend Briefing from trendwatching.com | GIBSIccURATION | Scoop.it
The most bang on-trend innovations of 2014 so far.
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A new index ranks national decencySEEN from space, our pale blue dot of a planet is a borderless sphere floating amid the stars. But worldly men know better: the...
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Goodbye Multitasking--Hello Supertasking

Research shows a small percentage of people can accomplish two tasks at once--and perform better when their attention is divided. Can you?
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The inner workings of the executive brain

The inner workings of the executive brain | GIBSIccURATION | Scoop.it
“ New research shows that the best business minds make decisions very differently than we thought.”
Via Susan Bainbridge, Tony Brugman (Bright & Company)
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Lisa McCarthy's curator insight, April 29, 8:35 AM

Most of us assume that when we try to solve problems, we're drawing on the logical parts of our brains. But, in fact, great strategists seem to draw on the emotional and intuitive parts of their brain much more.

Pierre Gauthier's curator insight, April 29, 2:33 PM

This is an excellent summary of research on problem - solving and the brain.  Huge implications for all leaders.  And the role of attention control is undeniable. A good read. 

Tony Brugman (Bright & Company)'s curator insight, June 24, 1:06 PM

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Five Reasons to Change Your Outlook on Emerging Markets

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Instead of lumping all emerging markets together, dig deeper to find the indices and countries that can appreciate over the long haul. A quarter-to-quarter focus will only hurt your portfolio.
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In a pivotal 2010 survey, IBM asked 1,500 CEOs the most important qualities for future leaders. “Creativity” was their number one answer. Four years later, the topic of stewarding creative
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Tweet from @glichfield

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Where everyone in the world is migrating—in one gorgeous chart. http://qz.com/192440/ pic.twitter.com/LWorJBAery
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