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Digital Marketing Transit Map - Gartner

Digital Marketing Transit Map - Gartner | GIBSIccURATION | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @Gartner_inc http://gtnr.it/14I0qh7
GIBS Information Centre / GIBSIC's insight:

Tech in business -

"Interpreting the Map  -  Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:


  • Neighborhoods represent functional regions that can be thought of as practice areas within an organization.
  • Tracks connect these regions, and can be thought of as application services that share common objectives and information.
  • Stations represent interaction points that can be thought of as vendor and product categories that provide platforms and point solutions.
  • Intersections represent transfer points where solutions may serve more than one business area.
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25 Bite-Sized Business Tips Backed with Academic Research

25 Bite-Sized Business Tips Backed with Academic Research | GIBSIccURATION | Scoop.it
Ready to learn something new & increase your conversions? These 25 bite-sized business tips are backed with science. And who can argue with science?
GIBS Information Centre / GIBSIC's insight:

Ackn. unbounce  ,  Gregory Ciotti - "Content marketing is one of the best strategies for customer acquisition available to bootstrapped startups operating online. When you can’t go toe-to-toe with the ‘big guys’ by throwing money into ad buys, creating amazing content is the strategy to stand out online and provide value to current and prospective customers."

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