In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis communication.
So here it is on Monday afternoon, February 18, 2013 as I sit in my office near New Orleans and Burger King’s Twitter account was hacked nearly 4 hours ago. The hackers make it look like a McDonald’s account.
Burger King eventually managed to get Twitter to suspend the account and pull down the content and ugly comments.
But in the 140-character world of fast news, the fast food company is SLOW to officially issue a statement....
Via Jeff Domansky