Many students ignore LinkedIn until after graduation, thinking it is just for job seekers. That's not true.
Sam Oakley's insight:
"On the social web, visual communication matters: make it obvious to those who glance at your LinkedIn profile that you are connected, informed, actively engaged and interested in your chosen field or industry"
"Creating a LinkedIn profile enables you to build a network and gain access to industry insiders." = from the Guardian, Nov 11. Specifically aimed at graduate jobseekers, includes useful links for more info e.g. how recruiters are using LinkedIn