Getting around Big Data
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Rescooped by Mehboob Kasim from The MarTech Digest
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Big Data and Marketing: Big Problem or Big Opportunity? - Marketing Technology Blog

Big Data and Marketing: Big Problem or Big Opportunity? - Marketing Technology Blog | Getting around Big Data | Scoop.it
Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible.

 

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The problem is that many marketing automation and campaign management platforms are simply not equipped to collect and sift through this mountain of information to determine what’s relevant, and use that information to create and maintain a dialogue with the customer. Furthermore, some platforms don’t offer a single point of control to manage the dialogue simultaneously across channels.

 

The RedPoint Convergent Marketing Platform™ was built from the ground up to enable marketers to solve this big data problem and foster an always-on, real-time dialogue. The RedPoint Convergent Marketing Platform provides a 360 degree customer view by rapidly capturing, cleansing, resolving identities and integrating customer data from all sources, including physical, ecommerce, mobile, and social data domains like Facebook and Twitter. Armed with a complete picture of each customer, RedPoint’s campaign management and execution tools allow marketers to implement more effective, cross-channel marketing campaigns at a much lower cost, and up to 75% faster than existing approaches.


Via marketingIO
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marketingIO's curator insight, April 26, 2013 8:46 AM

We normally do not scoop product announcements, but we've been on the lookout for potential data analysis tools to assist with mountains of unstructured data (Big Data) that when we come across one, we want to give you the heads up. Thus the aforementioned.


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Information Revolution: Big Data Has Arrived at an Almost Unimaginable Scale | Wired Magazine | Wired.com

Information Revolution: Big Data Has Arrived at an Almost Unimaginable Scale | Wired Magazine | Wired.com | Getting around Big Data | Scoop.it
Twenty years ago, electronic health records were nascent, digital music was mostly a fantasy, Twitter was what birds did, and Google cofounder Sergey Brin was a summer intern at Wolfram Research.
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Teradata to connect Hadoop and data warehouses, roll out new appliance

Teradata to connect Hadoop and data warehouses, roll out new appliance | Getting around Big Data | Scoop.it
Teradata introduces a new high-speed data-warehouse appliance and announces the ability to use insights from Hadoop as part of analysis in a data-warehouse appliance. (Wow.
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