Look I realize hiphop is entertainment (that’s not even an issue…), but recently a reader asked me “Well why do the sales matter anyway?” That was amazing to me. Why wouldn’t you want to know the sales (that’s when I realized that I may have become Don Quixote (from the Man from La Mancha) and now I spend most of my day fighting hiphop dragons. The reason this reader felt that the sales numbers were irrelevant is because he’s aware that hiphop has become one big living lie. I mean come on, we have ex correctional officers acting like mafia bosses, ex child tv stars acting ingenious thug villains, we’re telling people that streams are the same thing as sales (clearly a fugazzi play to fool investors into believing “oh no we haven’t f*cked up your money…) and we have one artist that is so irrelevant in the world of Madison Ave advertising, that they didn’t even hit him with a cease and dissest order when he blatantly infringed upon their copyright (“it wasn’t worth drawing attention to that kind of foolishness…”). We now spend more time creating beefs than creating hit music. How can hiphop really expect America or the world to take it seriously? Artist now attack their exes for media attention and use online sites to steal beats and concepts and the hiphop PR people will say any lie for a check (“I gotta get that check folks…”). Why has this happened? Because hiphop found it more feasible to invest in HIPHOP CON ARTIST than to invest in HIP HOP ARTIST (“whose gonna believe a con artist when he tells folks that we didn’t pay him…? #lsmh).
Radio on a regular are 6 months late on a record that’s over and never sold, why because someone Is silly enough to pay to get in the cut line to get on radio (and yes” it is still tricking if you got it…” folks just say that to make folks feel good about tricking.). When I first saw CB4 many years ago, I would have never dreamed that this movie would become the blueprint for how we operate in hiphop today. That’s MC Gusto would be beefing with all his new challengers through online PR firms and threads. That the real Gusto wouldn’t realize that these folks were just using up not only his cash but also his street juice (and then dry snitch on him to go to jail or encourage (on the low) for some new and up and coming artist to “do what you have to do to get your spot… (even if it means you robbing and killing the current star as a way of creating a situation for them to rise and where the money owed to the current star is never paid out. Is this what HipHop has become? Really? How did party music that was able to be so impactive in society become just one big financial ruse? Was it a conspiracy? Naw it was just some folks who were greedy and not as smart as they think they are constantly coming up with bad ideas and those bad ideas are about to make hiphop as an industry implode. What Dionne Warrick and C Deloris Tucker couldn’t do, the HipHop Boula has done by creating creating a cancerous environrment in hiphop, and it’s gotta stop.
Look I’m not one to knock anyone’s hustle (I personally don’t count other folks pockets…) but some of this behavior is really bad and is an embarrassing eye for hiphop as an industry. Hip hop and music has always had its share of snake oil salesmen (it came with the industry) but these folks today are really new and improved and some of the ideas are so bad, you can’t even call them criminal. They are just bad.
I’m Reggie Redd and as I always say. “here at GetAtMe, It always about the music…”