"Ciara" album preorder available here: www.smarturl.it/ciara Music video by Ciara feat. Nicki Minaj performing I'm Out. (C) 2013 Epic Records, a division of ..


This cut has grown on me ( a video always helps a song).   Nicki's verse is hot.  This cut might get traction because of the BET performance and it grows on you.  Here's the stats


THE TRACK- 3($$$) Its cool, it rides

THE PERFORMANCE- 4($$$$) Nicki really brought it on this cut.  Ciara does her thing

MUSCLE- 2($$) The BET perfomance will put this cut om front street (that's only a three week window lately)

JUICE- 2($$) We'll have to see what radio gonna do

TIMING- 3($$$) The BET performance was game changing.  So let's see what the impact will be

THE SONG- 3($$$) I like this song but radio will hold its destiny

TOTAL- 17pts out of 30 (C grade)

This song will do well with teen Females (12-17) and young female (18-24).  The trick is will they buy.  The issue here is that this song sounds so much like a Beyonce song.  Ciara need to create her own sound.  She allowing producers to control her destiny.  It's about the artist not the producers.  That why our urban sales are so off, it's because everything sounds the same because the producers all sound alike.  Ciara can have her own sound for her own fans. #IJS

Ciara can rise above the pack.  Until then this song will have to do.