First, the good news: The number of click-throughs on mobile advertisements that were mistaken or fraudulent dropped slightly over the last year. Now the bad news: As much as 40% of clicks on mobile ads are so-called worthless clicks, offering no...
Blog post at Houston Search Engine Marketing and Optimization Services : If you want to strengthen your personal or business brand's visibility, then one of the top things you will want is to have strong social me[..]...
One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is bigger businesses have unlimited resources, people and budgets to execute on all new ideas. This is simply not true. Like in anything, people are focused on their jobs as they exist and anything new that comes along, well, it’s met with prejudice.
The truth is that small businesses possess an enormous advantage over big businesses—the ability to recognize and adapt to new opportunities much faster, with far less investment, and with a greater capacity to learn and improve at will. So when it comes down to how a small business should consider how to employ a social media strategy, why would we look to big business for inspiration?
a) Because they have millions of friends, fans, and followers? b) They are getting a ton of Likes, Tweets, and Youtube views? c) They are always the source of the best content – videos, posts, infographics, designs d) None of the above
The answer is “d” – none of the above.
Because most businesses, large and small, have not answered that very question, why? Why would we go on social networks? Why would customers connect with us there? Why would we gain any value out of online engagement? Why would any of this impact my business?
At the root of the problem, today’s social media programs start with the technology in mind and not the solution in mind. Many businesses jump into Facebook, Twitter, Youtube, Google+, et al, without thinking through opportunities or customer expectations and experiences.
To help get you started and to leap frog even the most advanced businesses in social media, I’ve outlined 5-step approach. Working through it will assist in the development of a relevant social media strategy that allows you to earn customer attention, relationships, and loyalty in places that only expand your reach and impact.
5 Ways to Develop a Strategic Social Media Presence
Yesterday I talked about the importance of your website as the digital, online hub of your business. Also, there are still many businesses that either don’t have websites, or have old school websites that are merely static online brochures. And I’m also amazed that there are still web designers creating these old school websites, and sadly many small businesses don’t know any better because they are looking for a “cheap” option.
But whether you have a website that you’re looking to improve, want to replace your website, or are considering your first website, here are a few tips on things you need to consider as you develop the site.
Twitter is not for the birds! It really can pull customers in to your local business. This post begins by telling you how to find those local customers and will follow up with how to capture their attention and make Twitter work for you.
Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of...
If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at ways to easily incorporate local into your content marketing strategy, from finding topic ideas to promoting your content with a local audience.
As Google Plus Daily first reported, Google+ has launched a new Page manager dashboard with a new look, added functionality and some very basic stats about the Pages you manage. The old dashboard was spartan and borderline useless.
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.
So I was reading Professor Maps blog post today on whether citations help Google rankings? It's a great post and there is lots of good dialogue going on in the comment section (as per usual) so be sure to check it out.
Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.
The online network has features to help users grow business and find new customers.
SUMMARY: LinkedIn is a powerful tool for business owners, but not everyone puts the site's built-in marketing tools to good use, Tasha Cunningham writes. Display ads and recommendation ads are a powerful tool, but using unpaid options such as internal mail and simple status updates can also be an effective way to build your brand.
After listening to Mitt Romney and Paul Ryan at the Republican National Convention and reviewing the past three and half years of the Barack Obama and Joe (http://t.co/QSkb7OXB Small business owners...