Today, many brands make video content part of their overall marketing plan. This is not surprising, because videos let one pass on not only verbal and visual information, but also employ extra-linguistic means of communication such as tone of voice, facial expression and gestures, which help make greater impact on the audience.
That’s why many brands these days create “About us” videos, product demos, video tutorial, etc. If you are doing this as well or are planning to start with video production, here are a few things to keep in mind to make your videos more “digestible” and effective.
Via Igniva Solutions