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How to Create Compelling Marketing Videos That Convert

How to Create Compelling Marketing Videos That Convert | Get Strategic | Scoop.it

Today, many brands make video content part of their overall marketing plan. This is not surprising, because videos let one pass on not only verbal and visual information, but also employ extra-linguistic means of communication such as tone of voice, facial expression and gestures, which help make greater impact on the audience.

 

That’s why many brands these days create “About us” videos, product demos, video tutorial, etc. If you are doing this as well or are planning to start with video production, here are a few things to keep in mind to make your videos more “digestible” and effective.

 

Read More: http://60secondmarketer.com/blog/2013/07/30/how-to-create-compelling-marketing-videos-that-convert/

 


Via Igniva Solutions
Hung Le's insight:

Why video marketing is a MUST in your business for 2014 and beyond.

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Video Marketing's curator insight, August 27, 2013 9:24 PM

Digest...


Keep it short

Brevity is indeed the soul of wit, most researchers seem to agree that videos up to 2 minutes long usually perform best.


Don’t overload

So, if what you are saying in your video is fairly complex, by no means should it be accompanied by any hard-to-read text or a complex diagram.


Say one thing at a time

Take a minute to think what the primary message of your video is, and make sure you’re not deviating from it in the course of your video.  Just as you wouldn’t tell a person two pieces of information at once (unless you’re trying to confuse them), stick to the principle of one difficulty – that is, your video should tackle only one subject matter at a time.

 

Well, the subject matter may be complex, in which case its compound parts must be clearly defined, and you’d probably be better off repeating them several times (e.g., at the beginning and throughout the video).


Don’t make allegations

As an old marketing wisdom goes, “if you have to say it, then it is probably not true”. Hence, make sure your video is free of self-praising blabber


Include a call to action

You should make it clear what you’d like your audience to do after they watch your video. Whatever it is that viewers are supposed to do upon watching your video – it should be stated, and it should be stated clearly.


Find your appeal

Apart from informing the viewers about something, your video should also appeal to their subconscious. If it doesn’t do that at all, people may have a hunch, this gut feeling that something is amiss with your company. In other worlds, your video should connect with the viewers on the subconscious level.


Optimize for YouTube

Sometimes a company can’t decide whether it wants to host their marketing videos on their own site or upload them to YouTube. I’d say go with YouTube, since there are so many advantages of having your videos there (well, unless you’re a movie maker or something).


The bottom line

All in all, when creating marketing videos, try to put yourself into the viewer’s shoes. Ask yourself: would you have the patience to watch this video to the end? Would you easily understand what it is about? Would you feel moved to take certain action upon watching it?

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My illustrated top 10 tips for success - Virgin.com

My illustrated top 10 tips for success - Virgin.com | Get Strategic | Scoop.it
Like many people, I learn better through experience than theory. Also, if presented with huge reams of text, I tend to lose interest quite quickly.
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Did Google Kill Social Media Marketing? - Entrepreneur

Did Google Kill Social Media Marketing? - Entrepreneur | Get Strategic | Scoop.it
Entrepreneur
Did Google Kill Social Media Marketing?
Entrepreneur
Google is putting out its Wildfire.
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Slightly controversial.. but worth a read.

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Web analytics startup enjoys early success - Waterloo Record

Web analytics startup enjoys early success - Waterloo Record | Get Strategic | Scoop.it

"HeWeb analytics startup enjoys early success
Waterloo Record
KITCHENER — A startup founded by two Wilfrid Laurier University business students — Brandon Chow and Andrew Paradi — has won the $25,000 prize at a national business model competition.

Hung Le's insight:

I've always said.. "he who has the most data wins".

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Simon Sinek: Love Your Work - YouTube | Edu-Vis...

Simon Sinek: Love Your Work - YouTube | Edu-Vis... | Get Strategic | Scoop.it
At CreativeMornings New York, Simon Sinek speaks on how to be fulfilled by your job and how companies can better support and inspire the people who work for ...
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Entrepreneurs Authentically Require Passion To Succeed - The Social Media Aficionados Living Large Authentic Entrepreneur

Entrepreneurs Authentically Require Passion To Succeed - The Social Media Aficionados Living Large Authentic Entrepreneur | Get Strategic | Scoop.it
You could say that business is all about stamina. No one succeeds in business without going and going and without trying and trying.
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Lessons from the trenches: Startup success is all about the journey ...

Lessons from the trenches: Startup success is all about the journey ... | Get Strategic | Scoop.it
News · Funding & Acquisitions · About · PostsComments. You are here: Home / Guest Columns / Lessons from the trenches: Startup success is all about the journey…and the decisions you make along the way ...
Hung Le's insight:

It's all about the journey not the destination.

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11 Awesome Quotes by Seth Godin

11 Awesome Quotes by Seth Godin | Get Strategic | Scoop.it
Seth Godin is surely one of the most bad-ass writers, entrepreneurs and marketers out there. Here I've gathered some really inspiring quotes from his books.

Via Ana Cristina Pratas
Hung Le's insight:

11 reasons to do business differently.

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22 Killer Personal Development Resources You’re Missing Out On

22 Killer Personal Development Resources You’re Missing Out On | Get Strategic | Scoop.it
You've got the personal development itch once again, but you've exhausted your resources and don't know where else to look. Today I hope to change that by sharing with you 22 of the killer personal development resources you're missing out on.
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These resources will save you lots of time and frustration

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9 Reasons Why Most Startups Fail

9 Reasons Why Most Startups Fail | Get Strategic | Scoop.it
“There are all sorts of pitfalls for entrepreneurs. These are the ones that trip up the majority of startup founders.”
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Are you experiencing frustrations in your startup? It's time to check whether those frustrations are tell tale signs linked to any of these 9 reasons.
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Strategies: 7 keys to crowdfunding success - Greenville News

Strategies: 7 keys to crowdfunding success - Greenville News | Get Strategic | Scoop.it
Strategies: 7 keys to crowdfunding success
Greenville News
A hot new option, crowdfunding, has all kinds of people -- entrepreneurs, small-business owners, inventors, investors, artists, speculators and crooks -- excited.
Hung Le's insight:

Looking for further insights to maximise your current or next crowd funding campaign? 

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Apple's success in enterprise market “unbelieveable,” with more to ...

Apple's success in enterprise market “unbelieveable,” with more to ... | Get Strategic | Scoop.it
Business Insider highlighted Cook's celebration of Apple's success in the enterprise market in the analyst call following its quarterly earnings report. It's up to unbelievable numbers. The iPhone is used in 97% of the Fortune ...
Hung Le's insight:

The most valued company of all time. Absolutely remarkable.

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Leadership and Personal Development « Interaction Institute for ...

Leadership and Personal Development « Interaction Institute for ... | Get Strategic | Scoop.it
As a result “personal development” is compartmentalized; it becomes something we do off the clock and in our spare time in order to “get ahead” in the “real world.” Slowly and unwittingly we become like the real estate agent ...
Hung Le's insight:

Leadership + Personal Development.. what are your thoughts? 

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The Global SEO & Content Marketing Landscape - Search Engine ...

The Global SEO & Content Marketing Landscape - Search Engine ... | Get Strategic | Scoop.it
... and mobile. Marketers engaging in global SEO and digital marketing need to move fast to snatch up the opportunity and operate in a global market that's getting larger everyday, making the world a smaller place to do business.
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Google Slaps Marketing Company Portent for Unnatural Links ...

Google Slaps Marketing Company Portent for Unnatural Links ... | Get Strategic | Scoop.it
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google.
Hung Le's insight:

It amazes me how so may companies still perform the same link building strategies used back in 2009... not a bright move.

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The Secret of Success: Failure - The Australian

The Secret of Success: Failure - The Australian | Get Strategic | Scoop.it
The Secret of Success: Failure
The Australian
IF you're already as successful as you want to be, both personally and professionally, congratulations!
Hung Le's insight:

The true secret to success? Failure. Fail first, fail fast and fail better.

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Google Warns Local Business: You Have 3 Weeks To Update ...

Google Warns Local Business: You Have 3 Weeks To Update ... | Get Strategic | Scoop.it
Google is making some changes and you have 3 weeks to update and save your Google Places Listing. Not every business is affected, changes do affect everyone.
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Rescooped by Hung Le from Marketing, SEO and Social Media Marketing
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Eight networking tips for shy business owners

Eight networking tips for shy business owners | Get Strategic | Scoop.it
Networking is one of the most effective ways of creating and maintaining relationships that result in new leads, customers, partnerships …

Via Aurélia Schiehle
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Miles Mercy's curator insight, March 26, 11:58 AM

So helpful ! Miles

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TED: Start with Why (by Simon Sinek)

TED: Start with Why (by Simon Sinek) | Get Strategic | Scoop.it
How do you explain when things don't go as we assume? Simon Sinek poses the question, then breaks it down using the Golden Circle to explain what separates lead (After a great morning thinking leadership with @DrSmeeee!
Hung Le's insight:

Are you clear on your WHY?

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Facebook 10 years on: how has the social networking site changed your life? - The Guardian

Facebook 10 years on: how has the social networking site changed your life? - The Guardian | Get Strategic | Scoop.it
Facebook 10 years on: how has the social networking site changed your life?
The Guardian
I had been a part of a number of social networks before (MySpace, Hi5, OkCupid, Profilenation, and many more I've long forgotten!
Hung Le's insight:

How has Facebook changed your life?

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Leadership With Simon Sinek: Serving Those Who Serve Others

Download the MP3 - http://www.goodlifeproject.com * Listen on iTUNES - http://bit.ly/YTi1CM Good Life Project(tm) founder, Jonathan Fields, interviews huma...
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How are you serving others in the best form possible?

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How to Mimic Silicon Valley Success Anywhere - ...

How to Mimic Silicon Valley Success Anywhere - ... | Get Strategic | Scoop.it
“The number of Silicon Valley start-ups seems to grow faster than Mark Zuckerberg’s bank account.... (How to Mimic Silicon Valley Success Anywhere - ...”
Hung Le's insight:
Environment is the most important factor in helping startups go from surviving to thriving. Are you part of a mini Silicon Valley in your hometown?
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Apple Has a Secret Weapon to Continue Growing | TIME.com

Apple Has a Secret Weapon to Continue Growing | TIME.com | Get Strategic | Scoop.it
Tim Cook sounded confident as he tried to reassure disappointed investors on an earnings call earlier this week. But analysts managed to put the revered Apple CEO on the defensive.
Hung Le's insight:

Definitely miss the art of Steve Jobs but perhaps Apple CEO, Tim Cook has something special for the future of Apple

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Why Local Business people Need To Leverage Local Internet Marketing

Why Local Business people Need To Leverage Local Internet Marketing | Get Strategic | Scoop.it
“For a specific fee, you can advertise your business in order to newspapers for readers in your community. The target market for upLog. In lots of neighborhoods these days, there are two household...
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WHERE GOOD IDEAS COME FROM by Steven Johnson - YouTube

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Co... (I am always looking for more new ideas for work or for personal development...
Hung Le's insight:

Still think you need your OWN idea to succeed in this world? Think again.. Collaboration is absolute key.

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10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) - Business 2 Community

10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) - Business 2 Community | Get Strategic | Scoop.it
MarketingProfs.com (subscription) 10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) Business 2 Community 2013 has come to an end and that year proved the undeniable importance of using social media as a major marketing tool...
Hung Le's insight:

Just knowing one of these trends will save you hours and perhaps weeks of frustration in 2014

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