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Get Corporate Sponsorship
How to tips for securing corporate sponsorship. We also match sponsorseekers, sponsors and brand influencers. Visit us at: www.getcorporatesponsorship.com
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Getting Support And Partnership For MusicThe Music Marketing Manifesto. Ten Principles For Success 

Getting Support And Partnership For MusicThe Music Marketing Manifesto. Ten Principles For Success  | Get Corporate Sponsorship | Scoop.it

Some solid principles that are key to securing financial endorsements and partnerships.

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How I Wasted $9,200 Trying To Secure Corporate Sponsorship..And The Lessons That Have Help Me Raise Over $80 Million (free ebook)

How I Wasted $9,200 Trying To Secure Corporate Sponsorship..And The Lessons That Have Help Me Raise Over $80 Million (free ebook) | Get Corporate Sponsorship | Scoop.it
More than 88% of corporations contribute to charitable causes, organizations and brands yet many organizations are unsure about the best ways to develop a prospect list, prepare a proposal, approac…
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Cracking the Code: 3 Steps to Building Influence with Content Marketing

Cracking the Code: 3 Steps to Building Influence with Content Marketing | Get Corporate Sponsorship | Scoop.it
Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to fin

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malek's curator insight, January 16, 8:18 AM

To truly capture and keep the attention of current or potential customers, brands must identify who their customers are, what they care about and who influences them.

Website Designing Company in Delhi's comment, January 18, 3:45 AM
http://www.scoop.it/t/web-design-494/p/4074134898/2017/01/18/tips-how-to-create-impressive-website-via-web-design-company
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Social Media Branding - are you boring people

Social Media Branding - are you boring people | Get Corporate Sponsorship | Scoop.it
More than likely your target audience is on social media. Your social media branding therefore, should not be boring. O'C&K can help you to engag
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7 Things Successful Sponsorship Seekers Understand

7 Things Successful Sponsorship Seekers Understand | Get Corporate Sponsorship | Scoop.it
“You’ve always had the power” Glinda The Good Witch Can your business, brand, project or service potentially help advance the marketin
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14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products | Get Corporate Sponsorship | Scoop.it

If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project:

 

"How do we make this brand really stand out?"

 

The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme.We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out for some unique inspiration for your next big campaign....


Via Jeff Domansky, oconnorandkelly
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Jeff Domansky's curator insight, November 15, 2016 10:24 AM

Check out these examples of unusual marketing campaigns used by real brands. Of note is a campaign from The Art Institute of Chicago and Airbnb where you can rent out Van Gogh's painting (a BNB room) called "Bedroom in Arles." Or Carolina Reaper Madness chips - the hottest, spiciest snacks in the world according to the Guinness Book of Records. Many are sheer genius and highly recommended viewing. 10/10

Daniel Gonzales's curator insight, November 15, 2016 3:15 PM
Imagination, risk, bold... IDEAS that worked? Verrrry interesting article, just goes to show how fun it can be working in marketing.
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Event Sponsorships 101: How to Grow Your Event Revenue with Sponsorships

Event Sponsorships 101: How to Grow Your Event Revenue with Sponsorships | Get Corporate Sponsorship | Scoop.it

With the surge in popularity for events, potential sponsors have a lot of options to choose from. You just can’t skimp over the details if landing a big sponsor is integral to your event’s success.

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10 Companies That Control Almost Everything We Eat

10 Companies That Control Almost Everything We Eat | Get Corporate Sponsorship | Scoop.it
Coca-Cola, PepsiCo and General Mills are among some of the most powerful food and beverage companies in the world.
Anisha Robinson Keeys's insight:

Choice is an illusion. And you MUST know the inner workings of corporate affiliations before you sign ANY sponsorship deal.

Just ask my client who had Frito Lay potato chips (owned by Pepsico) and Coca-Cola beverages. 

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Brands aren't your friends, they're the idiots of social media

Brands aren't your friends, they're the idiots of social media | Get Corporate Sponsorship | Scoop.it
The latest social media screw up from a brand on Twitter just illustrates the eternal truth that brands should stop pretending to be people.
Anisha Robinson Keeys's insight:

I'd LOVE your thoughts! 

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How to find a sponsor for your event

How to find a sponsor for your event | Get Corporate Sponsorship | Scoop.it
Doing some homework, will demonstrate your enthusiasm to a potential sponsor and that you would appreciate their partnership, more than just their funding
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The Well Said Blog: Let's Kill Category Exclusivity

We all know how the "sponsor hierarchy" works. One company per category - if they fit with "our" values and activate, even better - with exclusivity within that category and still too often, a "package" of rights.
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4 Business Books That Made Me A Better Fundraiser - Get Corporate Sponsorship

4 Business Books That Made Me A Better Fundraiser - Get Corporate Sponsorship | Get Corporate Sponsorship | Scoop.it
Somewhere, something incredible is waiting to be known. – Carl Sagan  Mold breaking breakthroughs are often hidden in plain sight.  These four business books are unrelated to philanthropy but made me a better fundraiser:  How to Win Friends and Influence People by Dale Carnegie Fundraising is all about relationship building and relationship building is what this...
Anisha Robinson Keeys's insight:

Dear fundraisers: Add these books to your list of must reads! You can thank me later ;). 

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Justin Feingold's curator insight, March 16, 2016 10:53 AM

Dear fundraisers: Add these books to your list of must reads! You can thank me later ;). 

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What I Learned Reviewing 40 Hours of IEG Conference Video

What I Learned Reviewing 40 Hours of IEG Conference Video | Get Corporate Sponsorship | Scoop.it
I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded.
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A More Sustainable Sponsorship Model for Major Events?

A More Sustainable Sponsorship Model for Major Events? | Get Corporate Sponsorship | Scoop.it
A blog about sponsorship, sports marketing and sport business.
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The world’s most generous countries

The world’s most generous countries | Get Corporate Sponsorship | Scoop.it
We spoke to people living in the five highest-ranking countries to find out what motivates them to donate their time and money, and how it affects the society there.
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Overconfident CEOs are less socially responsible

Overconfident CEOs are less socially responsible | Get Corporate Sponsorship | Scoop.it
If a company is led by an overconfident CEO, the firm is less likely to invest in corporate social responsibility measures like workforce diversity.
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6 Signs Throughout the Sales Process Your Prospect Isn't Serious

6 Signs Throughout the Sales Process Your Prospect Isn't Serious | Get Corporate Sponsorship | Scoop.it
Don't invest valuable time and energy into prospects who are unlikely to buy.

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malek's curator insight, December 20, 2016 9:37 AM

By keeping an eye out for the six red flags below during each stage of the sales process, you can pinpoint when a deal is about to be lost.

Marc Kneepkens's curator insight, December 20, 2016 4:58 PM

Don't waste valuable time. 

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The Marketing Mix of Small Business Owners #Infographic

The Marketing Mix of Small Business Owners #Infographic | Get Corporate Sponsorship | Scoop.it
Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, steve batchelder, John van den Brink, malek
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Jonathan A. Bennett's comment, December 3, 2016 2:08 PM
Thanks for your post.
Massimiliano Montebelli's curator insight, December 4, 2016 2:45 AM

Interessante infografica

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Brand Marketing is the new normal - O'C&K

Brand Marketing is the new normal - O'C&K | Get Corporate Sponsorship | Scoop.it
A brand, especially in a set-up scenario, has to be managed and maintained constantly. Whatever your organisation’s size – brand marketing is important

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oconnorandkelly's curator insight, December 5, 2016 10:21 AM
This blog post debates whether brand marketing should be the new normal! Are you neglecting to market your brand whilst concentrating on the shiny new objects?
 
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Marketing in the Digital World - O'C&K

Marketing in the Digital World - O'C&K | Get Corporate Sponsorship | Scoop.it
In the digital world of marketing the real relationship between marketing, communications and the promotional mix - does not change.
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Use Your Brand Influence To Monetize Your Blog

Use Your Brand Influence To Monetize Your Blog | Get Corporate Sponsorship | Scoop.it
This is a guest contribution from Paul Back. You think about it all the time - how great it woul
Anisha Robinson Keeys's insight:
Anisha Robinson Keeys's insight:

This article is well worth the read. The list is comprehensive and  includes options which In my experience are viable and accessible--even if you don't have many blog subscribers.

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Nike Wants to Keep Michael Jordan's Sponsorship Deals Secret

Nike Wants to Keep Michael Jordan's Sponsorship Deals Secret | Get Corporate Sponsorship | Scoop.it
Court case involving a disputed ad has Michael Jordan corporate sponsors nervous.
Anisha Robinson Keeys's insight:
Anisha Robinson Keeys's insight:

There are many reasons why corporations choose not to disclose the details of their sponsorship deals. Some of the rationale is one in the same with why its unethical for employees to share their salary with co workers. What are your thoughts? 

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What corporate sponsors look for in a charity partnership

What corporate sponsors look for in a charity partnership | Get Corporate Sponsorship | Scoop.it
Innocent, Arsenal Football Club, KPMG and the RSA Insurance Group explain why finding the right charity partner can be invaluable
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Big Brands Decide Which Social Media Platforms We Like...

Big Brands Decide Which Social Media Platforms We Like... | Get Corporate Sponsorship | Scoop.it

There is a common misconception about social media: once a new channel or app becomes big enough to get discovered by businesses, it is therefore “ruined” for other users. It’s understandable why some people may feel this way; after all, “too much self-promotion” was the most common answer we got whenwe asked what behavior annoys you the most in brands on social media.

However, the pioneer brands—those that discover the next big social network before their competitors—are usually not the culprits, since these businesses often tread carefully on the new territory. Whenever a new channel for digital marketing gets discovered, we should actually look to brands and pay attention to the early wave of sponsored content. The first brands to advertise on any social network will inevitably set the tone for the nature of future promoted posts, and even dictate whether these posts will make the network less attractive for personal use.

Learning from the pioneer’s successes (and failures) will help businesses identify best practices and avoid past mistakes. With that in mind, here are three recent channels that have been getting love from brands and what you can learn from their examples.

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Women's sports grow more popular, but their real value isn't commercial

Women's sports grow more popular, but their real value isn't commercial | Get Corporate Sponsorship | Scoop.it
We’re two weeks removed from the World Cup victory of the U.S. Women’s National Team, and a week past the 2015 U.S. Women’s Open in Lancaster.
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