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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Gestor de Marketing: preserve o seu emprego! | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Via Danielle M. Villegas
2getmarketing2go's insight:

Qual o tamanho ideal de cada post, headline e conteúdo, para cada rede social? Veja aqui.

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Danielle M. Villegas's curator insight, April 23, 7:44 PM

This is an interesting article that came to me by way of my friend and fellow technical communicator, Barrie Byron. Some of these metrics are ones I could've guessed, and some are surprises to me. It's an interesting read. I know for myself, I'd have a hard time adhering to these "rules". 

--techcommgeekmom

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How to Create Real-Time Content

How to Create Real-Time Content | Gestor de Marketing: preserve o seu emprego! | Scoop.it
Real-time content—it’s all the rage. For brands, creating content that is timely, prominent and relevant can potentially yield higher en

Via David Blundell
2getmarketing2go's insight:

A importância de se criar conteúdo em tempo real.

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David Blundell's curator insight, March 14, 1:38 AM

Its not only about the quality of your content but also the timing. Find out more . . .

Debra Hess Norris's curator insight, March 16, 7:39 AM

This may help us consider how we can be stronger advocates for art conservation  - we  have compelling stories that must be told in real time where possible. 

YOBSN Money's curator insight, April 20, 7:05 AM

Really want to read this later until then Happy Easter and God Bless!!

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Gestor de Marketing: preserve o seu emprego! | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Via Danielle M. Villegas
2getmarketing2go's insight:

Qual o tamanho ideal de cada post, headline e conteúdo, para cada rede social? Veja aqui.

more...
Danielle M. Villegas's curator insight, April 23, 7:44 PM

This is an interesting article that came to me by way of my friend and fellow technical communicator, Barrie Byron. Some of these metrics are ones I could've guessed, and some are surprises to me. It's an interesting read. I know for myself, I'd have a hard time adhering to these "rules". 

--techcommgeekmom

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A B2B social media case study on Facebook and 9 Other Sites

A B2B social media case study on Facebook and 9 Other Sites | Gestor de Marketing: preserve o seu emprego! | Scoop.it

"I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line."

 

"You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media."

 

"What I appreciate about Jonathan and his team at Maersk Line is their transparency. In his talk he laid out a lot of their process and philosophy on B2B social media that many businesses might guard as proprietary. For a company in such a competitive environment to be so forthcoming is pretty special. I recommend listening to his talk and understanding their best practices for yourself." by Jim Dougherty

 

Read more: http://leaderswest.com/2013/04/01/a-case-study-in-best-in-class-b2b-social-media/


Via Jeff Domansky, Ken Jondahl
2getmarketing2go's insight:

Aos que bradam aos quatro cantos que o ROI das mídias sociais p/ B2B é fácil de ser mensurado e, principalmente, positivo: "What I appreciate about Jonathan and his team at Maersk is their transparency (...) he put up a slide that claimed they were achieving 1500% social media ROI. Then he said it could be 0%, or it could be 5000% depending upon your assumptions. How refreshing to have someone explain the difficulties of isolating social media and extracting an ROI in contrast to people who speak (positive) ROI like an absolute truth."Dito isso, é bom lembrar sempre que uma agência quiser te vender uma campanha fácil, rápida e barata. Vem com a gente que você passa de ano.

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Rim Riahi's curator insight, April 3, 2013 4:02 AM

I recently came across an extraordinary presentation on the topic of B2B social media from Social Media Week Copenhagen. The presenter was Jonathan Wichmann, social media manager for Maersk Line. You may or may not be familiar with Maersk Line. They are the largest container shipping company in the world, which while impressive is probably less interesting than many superstar companies of social media. In his talk, Wichmann discussed the baseline strategy in their approach to social, the steps they took to elaborate and develop on that initial B2B social media strategy, and the benefits that they’re now seeing because of their development in the channel. And it’s REALLY impressive....

Ken Jondahl's curator insight, July 11, 2013 10:53 AM

This is a worthwhile article to read if you come from a heavy industry and are wondering, "how the heck would we use social media?". In Jonathan's words, "To get closer to our customers."

 

To see the full talk, not just the article, click on the video at the bottom of the article. It is ~60 min's and well worth the time, just plan ahead. http://new.livestream.com/accounts/2478622/events/1885537/videos/11978761

 

One of the strategies used by Jonathan and his team is to make sure they are not "selling" on Facebook. They want to develop their employees as thought leaders in their fields. Building personal connections with prospects and customers to encourage them to reach out to Maresk when a business need develops.

 

Another interesting point is around customer care. "Jonathan commented  that many customer service issues are answered by fans before the customer care team can intervene."

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The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Marketing Strategy Mistakes to Avoid - Jeffbullas's Blog | Gestor de Marketing: preserve o seu emprego! | Scoop.it
Simply opening an account or sending out tweets is not enough to make your social media effective. Here are 15 social media marketing strategy mistakes to avoid.

Via David Blundell
2getmarketing2go's insight:

Veja os 15 erros a serem evitados na estratégia de midias sociais. Pelo mestre Jeff Bullas.

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Sven Hirschmann's curator insight, April 11, 4:20 AM

It can be so easy ;)

Batia Adler Erez's curator insight, April 12, 1:43 AM

nice!

 

Batia Adler Erez's curator insight, April 15, 4:18 AM

Nice(::

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11 essential ingredients every blog post needs [infographic]

11 essential ingredients every blog post needs [infographic] | Gestor de Marketing: preserve o seu emprego! | Scoop.it
It's never a good thing to fill a blog with formulae, but it also doesn't hurt to know the ingredients that go into making a delectable entry that will hook readers and have them begging for more.
...

Via Danielle M. Villegas
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Danielle M. Villegas's curator insight, April 24, 7:23 AM

I came across this via Guy Kawasaki on Google+. This is a great infographic on some basic mindset points in writing an effective blog. I think I hit most of these points most of the time! How about you?

--techcommgeekmom

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2GetMarketing2Go - Inbound Marketing & Automation - Gestores de Marketing: Preserve o seu emprego demonstrando resultados com "hard numbers" atrelados ao ROI e faturamento.

Como captar melhor e aumentar a taxa de conversao de clientes e receitas atraves do gerenciamento dos funis de marketing e vendas...
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