Gestionnaires et médias sociaux
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How CEOs Can Engage Through Social Media -- A Conversation With Weber Shandwick CEO Andy Polansky On CEOs And Social Media

How CEOs Can Engage Through Social Media --  A Conversation With Weber Shandwick CEO Andy Polansky On CEOs And Social Media | Gestionnaires et médias sociaux | Scoop.it
Andy Polansky sharing CEO social media insights with Robert Reiss Social media has rapidly evolved into an integral part of marketing and public relations strategy.
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20 Hospital and Health System Leaders to Follow on Twitter

20 Hospital and Health System Leaders to Follow on Twitter | Gestionnaires et médias sociaux | Scoop.it
Social media has revolutionized the way Americans share information. Sites like Twitter give healthcare leaders an unprecedented opportunity to connect with both industry professionals and patients, and shape the national healthcare conversation.
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Why I recommend LinkedIn to physicians

Why I recommend LinkedIn to physicians | Gestionnaires et médias sociaux | Scoop.it
When I talk to physicians about dipping their toes into the social media waters, I advise starting with LinkedIn.
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Mayo Clinic Leads Social Conversations About Healthcare | MIT Sloan Management Review

Mayo Clinic Leads Social Conversations About Healthcare | MIT Sloan Management Review | Gestionnaires et médias sociaux | Scoop.it
Lessons on leveraging through social media a reputation as a trusted source of information.
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A good ORM strategy is internally focused | Jungle Minds

A good ORM strategy is internally focused | Jungle Minds | Gestionnaires et médias sociaux | Scoop.it
Suppose you have a perfect Online Reputation Management (ORM) strategy. It’s simple (it fits on the back of a cigar box), it has crystal-clear priorities, visionary ideas, and you are fully aware of what you have to respond to and how to do it.
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The Anti-Social CEO's Guide To Social Media

The Anti-Social CEO's Guide To Social Media | Gestionnaires et médias sociaux | Scoop.it
Image via CrunchBase My fellow contributor Mark Fidelman in 2012 claimed that an IBM study showed that CEOs who don’t use social media are at a competitive disadvantage to those who do.
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