An IFPRI Discussion Paper (n°01180), by Claire J. Glendenning and Pier Paolo Ficarelli (40 p. PDF - April 2012)
In the past decade, many information and communication technology (ICT) projects in Indian agriculture have emerged, either substituting or supporting extension services by providing farmers with access to agricultural information. ICTs have the potential to reach many farmers with timely and accessible content. But the content that the ICTs deliver has more relevance if it is localized and context specific, as this improves the value and actionability of the information, which can have important impacts on farm management. The localization of content is influenced by how the ICT projects access, assess, apply, and deliver content. This paper examines the content development and management processes occurring in six well-known ICT projects in Indian agriculture.