Chances are you already have a pretty good idea who your competitors are. From there, all it takes is a simple Google search like “Competitor X on Twitter” to find that competitor’s Twitter account. Alternatively you can search the company on Twitter itself or go to the company’s website to find its main Twitter account. Once you have your competitors on your Twitter radar, here are three ways you can gain vital competitive intelligence that can ultimately help your brand as well.
Via Bonnie Hohhof