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Rescooped by Katelm from Strategy and Competitive Intelligence by Bonnie Hohhof
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors | Gestion de l'information | Scoop.it

The big problem with SWOT analysis? According to Forbes Contributor Dave Lavinsky, it’s a surefire way to end up paralyzed. It makes sense to any strategist to focus on completely eliminating weaknesses and threats before capitalizing on opportunities, which is brilliant aside from one inconvenient truth. You’ll never escape threats, unless you achieve total monopoly of your niche, and you simply can’t afford to ignore opportunities for the sake of playing defense. While SWOT analysis is certainly better than nothing, Lavinsky recommends a broader approach to competitive marketing analysis, as well as the following system for applying competitive intelligence:


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La matrice SWOT, un outil précieux

La matrice SWOT, un outil précieux | Gestion de l'information | Scoop.it
Qui n’est pas resté songeur face à une problématique car il ne savait pas par quoi commercer ?
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