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Rescooped by Jordi Dominguez Sanz from Pharma: Trends in e-detailing
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What Strategies Can a Pharma Marketer Use to Reach Doctors?

What Strategies Can a Pharma Marketer Use to Reach Doctors? | Gestion | Scoop.it
As the ones who write the scripts, physicians are the most important audience in pharmaceutical sales. Government regulations that place a heavy emphasis on disclosure and industry self-policing efforts, such as the PhRMA Code on Interactions with Healthcare Professionals, have required changes in how pharmaceutical companies market products to physicians. But those are not the only factors. Physician reliance on Internet technology for information and communicating is also forcing pharmaceutical companies to re-tool their marketing strategies.
Via Plus91, Jérôme Buisson, eMedToday
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7 mitos sobre liderazgo

7 mitos sobre liderazgo | Gestion | Scoop.it
“ Estos pensamientos erróneos podrían impedirte tomar las riendas de tu empresa o mejorar tu capacidad para dirigir un equipo.”
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Compartir, colaborar, ayudar

Compartir, colaborar, ayudar | Gestion | Scoop.it
“Recomendaciones para contratar un proceso de Coaching.”
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Diez pasos para lograr confianza como líder - Management Journal

Diez pasos para lograr confianza como líder - Management Journal | Gestion | Scoop.it
“ Uno de los atributos claves del liderazgo es la confianza que el ejecutivo es capaz de construir en relación con sus trabajadores.”
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