Scientific marketing
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Vala Afshar sur Twitter

Vala Afshar sur Twitter | Scientific marketing | Scoop.it
Not data-driven #marketing pic.twitter.com/zVX2SxKQmT
Géraldine ARDOIN's insight:

"I would rather target everybody (and get nobody)". "Imagine if I loose someone". #not data-driven= absurd marketing

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This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy"

This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" | Scientific marketing | Scoop.it
All lingerie companies hire hot women to flaunt their wares. Adore Me goes many steps furtherand the data is full of surprises.
Géraldine ARDOIN's insight:

"Which lingerie image make you clic buy"controversal A/B test: is it the woman or lingerie that leads to the clic? Is it women beauty, or women's attitudes/ pose/ confidence that allow to sell more lingerie?

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Optimize Your Email Performance with A/B Testing

Optimize Your Email Performance with A/B Testing | Scientific marketing | Scoop.it
Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everyth…
Géraldine ARDOIN's insight:

A/B testing for those who still don't know about....

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How Colors Impact What We Purchase [Infographic]

How Colors Impact What We Purchase [Infographic] | Scientific marketing | Scoop.it
See what colors you should include in your marketing and products to attract the right type of customer.
Géraldine ARDOIN's insight:

you must now everything matter, you must test what is everything, for your ideal lead

 

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"Marketing Data Pitfalls" cartoon | Tom Fishburne: Marketoonist

"Marketing Data Pitfalls" cartoon | Tom Fishburne: Marketoonist | Scientific marketing | Scoop.it
Marketers are increasingly driven by data. But as I touched on a couple weeks ago, we have to be careful with what data we choose to listen to.
Géraldine ARDOIN's insight:

be careful with confirmation bias, but don't discriminate data...ask yourself Who knows where these numbers come from? and what is the problem your are trying to solve?

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Four key findings from our Conversion Rate Optimisation report - Econsultancy (blog)

Four key findings from our Conversion Rate Optimisation report - Econsultancy (blog) | Scientific marketing | Scoop.it
Today sees the release of our Econsultancy’s sixth Conversion Rate Optimization Report, in association with RedEye.
Géraldine ARDOIN's insight:

"Testing" (A/B testing -multivariate tests)  is the 6th things done to optimise conversion rate behind employee suggestions but increase in more than 10% last year!

 

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13 Marketing Tools for Data-Driven Marketers | Autosend

13 Marketing Tools for Data-Driven Marketers | Autosend | Scientific marketing | Scoop.it
Marketers need to know what marketing campaigns are working. Here's a list of marketing tools to help data-driven marketers get the insights they need.
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