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Rescooped by Tony Aguilar from Geography Education
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India and Pakistan Reunited

"It’s rare that a video from a brand will spark any real emotion--but a new spot from Google India is so powerful, and so honest to the product, that it’s a testament not only to the deft touch of the ad team that put it together, but to the strength of Google’s current offering."--Forbes


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Marissa Roy's curator insight, December 2, 2013 4:46 PM

I watched this short commercial with my geography class. While watching, you could almost forget that it was only a commercial. The commercial brings up that the internet can be a great tool in finding information. It also shows that the internet breaks down boundaries that had been impossible to get over physically.

Nathan Chasse's curator insight, April 11, 3:59 AM

These ads reflect the changing culture of India. There is a more progressive culture taking hold which is quite possibly caused by the effects of globalization. Along with India's industrialization, technology is a factor in the culture change. Taboo topics, like remarriage and the partition with Pakistan, are being used by advertisers be provocative without being offensive to most people.

 

The culture of India will undoubtedly be affected by its media representing more progressive ideas as well. Repeated exposure to these ideas will create new generations of Indians more comfortable with remarriage, much like newer generations in the United States are more comfortable with gay marriage.

Jess Deady's curator insight, May 4, 9:21 PM

Commercials work even when they don't. When its an annoying commercial, everyone still remembers exactly what the commercial is for. What Google does here is brilliant. This is very powerful and the reunited states could be an idea to get used to.

Rescooped by Tony Aguilar from Geography Education
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Indian Independence and the Question of Partition

The partition of 1947, which led to the creation of India and Pakistan, was one of the most volatile events of the twentieth century. Partition coincided with the end of British colonial rule over the subcontinent, and Indian independence was overshadowed by violence, mass displacement, and uncertainty.

The scholars in this video were interviewed for the Choices Program curriculum, "Indian Independence and the Question of Partition". For more information, visit the Choices Program.


Via Seth Dixon
Tony Aguilar's insight:

This issue was partition was very disheartening for the movement involving passive resistance. They paid a great price to remove Brittish rule but unfortuntaley could not keep the nation together under a united Hinduism and Muslim rule. Ghandi specifically was very sad. They insisted that the Hindus would enslave the muslims so they needed two seperate states india and Pakistan. The nation of Bangledesh. is also descendant of India people as well,1947 set the tone for what happened in the US CIvil rights movement with Dr. King. Before the partiton agreement with Britian, they were able to demonstrate that social change could be achieved in this revolutionary way.

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steve smith's curator insight, November 13, 2013 4:38 PM

Great for Level One Geography - population studies

Jess Deady's curator insight, May 4, 8:44 PM

Cant watch this because of privacy settings?