Mobile Commerce Press Geolocation based apps are being launched and tested by big retailers Mobile Commerce Press Another example of a major retailer taking advantage of location based marketing with geolocation technology is Duane Reade, the drug...
France-based Intersec, a provider of software solutions to wireless operators has announced today an agreement with wireless carrier Telefonica to provide is LBS infrastructure solution Igloo to Telefonica subsidiaries in “several countries in both Europe and Latin America.“ Igloo passively...
This info-graphic from The Cube explains how consumers are changing, how companies need to communicate with them, and identifies the key demands that need to be considered when interacting with the 'Always-On' consumer.
Marketing Land Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold Marketing Land One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users with timely, in-device...
Intersec, a global leader in telco-specific big data solutions, has been chosen by Telefonica, one of the world’s largest telecommunications companies in terms of market capitalisation and number of customers, to provide geolocation services and improve the company’s mobile marketing offer in several countries in both Europe and Latin America.
Intersec´s Igloo platform is a disruptive services enabler which collects all types of metadata from the CSPs’ networks (OSS and BSS) in real-time. It allows operators to send targeted advertising or base management offers based on subscribers’ location data. Telefonica comments (Jason Tunstall, director of technology) “we choose Igloo for its ability to handle both passive and active location, but also for its capability to crunch a very large amount of data in real time with a very limited hardware footprint. We are looking for ways to spearhead new and innovative usages of our location data and Intersec’s Igloo is a key element of that.” Igloo™ is based on Intersec core technologies, including a highly efficient big data layer, storage, caching and rules engines, which can be shared across several applications.
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