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Big Data And Business Intelligence

Big Data And Business Intelligence | Geomarketing | Scoop.it
How will big data affect the future of business intelligence? Read on to find out.
Intersec Group's insight:

Starting by analyzing big data on-the-fly from any given source.

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Geolocation based apps are being launched and tested by big retailers - Mobile Commerce Press

Geolocation based apps are being launched and tested by big retailers - Mobile Commerce Press | Geomarketing | Scoop.it
Mobile Commerce Press Geolocation based apps are being launched and tested by big retailers Mobile Commerce Press Another example of a major retailer taking advantage of location based marketing with geolocation technology is Duane Reade, the drug...
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Location-Based Advertising Market to Hit Nearly $15 Billion by 2018

Location-Based Advertising Market to Hit Nearly $15 Billion by 2018 | Geomarketing | Scoop.it
Location-based advertising and marketing will thus represent around 7 percent of digital advertising, or 2 percent of the total global ad spend for all media, according to a Berg Insight report.
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Telefonica Selects Intersec LBS platform for EU & LatAm

Telefonica Selects Intersec LBS platform for EU & LatAm | Geomarketing | Scoop.it
France-based Intersec, a provider of software solutions to wireless operators has announced today an agreement with wireless carrier Telefonica to provide is LBS infrastructure solution Igloo to Telefonica subsidiaries in “several countries in both Europe and Latin America.“ Igloo passively...
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Telefonica to deploy Intersec geolocation services

Telefonica to deploy Intersec geolocation services | Geomarketing | Scoop.it
Intersec Group's insight:

Igloo™ is based on Intersec core technologies, including a highly efficient big data layer, storage, caching and rules engines, which can be shared across several applications.

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Facebook's Nearby Friends: Location-based Advertising is Next Frontier

Facebook's Nearby Friends: Location-based Advertising is Next Frontier | Geomarketing | Scoop.it
Future of advertising will be about putting ads and offers on smartphones
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The 'Always-On' Consumer - infographic

The 'Always-On' Consumer - infographic | Geomarketing | Scoop.it
This info-graphic from The Cube explains how consumers are changing, how companies need to communicate with them, and identifies the key demands that need to be considered when interacting with the 'Always-On' consumer.

Via Eric_Determined / Eric Silverstein
Intersec Group's insight:

With Intersec, target the accurate "Always on" customers & enhance your brand image!

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Amarens Schuurmans's curator insight, September 24, 2015 4:49 AM

Zijn de vijf behoeften van de 'always-on' klant eigenlijk niet gewoon de behoefte van een klant ...? De excellente bedrijven van nu zijn degenen die altijd op deze behoeften inspelen en hebben gespeeld. Tenslotte zou je klant altijd het centrum van je commerciële #focus moeten zijn. Dus zijn klanten echt veranderd?

Ennio Favarato's curator insight, September 25, 2015 3:42 AM

Le 5 regole auree per comunicare con i consumatori.

Christian Bartosik's curator insight, September 25, 2015 10:33 AM

1) Recognize Me

2) Treat me as an individual

3) Make it easy for me

4) Anticipate my needs

5) Give me a voice

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Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold - Marketing Land

Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold - Marketing Land | Geomarketing | Scoop.it
Marketing Land Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold Marketing Land One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users with timely, in-device...
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Why Companies Need to Embrace Location-Based Ma...

Why Companies Need to Embrace Location-Based Ma... | Geomarketing | Scoop.it
Mobile marketing is important, but they're often ignored if they show up at the wrong place and/or the wrong time.
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Communicate Magazine

Communicate Magazine | Geomarketing | Scoop.it
Intersec, a global leader in telco-specific big data solutions, has been chosen by Telefonica, one of the world’s largest telecommunications companies in terms of market capitalisation and number of customers, to provide geolocation services and improve the company’s mobile marketing offer in several countries in both Europe and Latin America.

Intersec´s Igloo platform is a disruptive services enabler which collects all types of metadata from the CSPs’ networks (OSS and BSS) in real-time. It allows operators to send targeted advertising or base management offers based on subscribers’ location data. Telefonica comments (Jason Tunstall, director of technology) “we choose Igloo for its ability to handle both passive and active location, but also for its capability to crunch a very large amount of data in real time with a very limited hardware footprint. We are looking for ways to spearhead new and innovative usages of our location data and Intersec’s Igloo is a key element of that.” Igloo™ is based on Intersec core technologies, including a highly efficient big data layer, storage, caching and rules engines, which can be shared across several applications.
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Telefónica deploys location-based services platform

Telefónica deploys location-based services platform | Geomarketing | Scoop.it
Telefónica has signed a contract with Big Data solutions provider Intersec to supply revenue-generating location advertising services.
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