All Business is Local: Why Place Matters More Than Ever in a Global Virtual World.
Yes there are processes of globalization that are reshaping many dynamics, but as John Quelch and Katherine Jocz argue in their book coming out next month, this is an age of semi-globalization. Even the world's best global brands are highly attuned to local tastes, cultures and patterns. 'Company bosses who focus too much on glamorous global strategy and the big picture risk getting burned in a world where the vast majority of business transactions are local' because of the difficulties in getting the local part of the strategy to resonate with consumers.
How is the world still incredibly local? What type of jobs are 'non-outsourceable?'