McDonald's and Starbucks can be seen as emblematic of the forces of globalization and the 'victors' of process as forcefully displayed in this graphic. The local distinctive menu (not to mention the chef with a flair) typically loses out to the replicable, standardized and the familiar. How come? When is this not the case? How does this change economics or culture? As a counter-point to globalization benefiting the chains, see how 'Yelp!' is reducing chains market share.