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Gendered Cultural Narratives

Gendered Cultural Narratives | Geography Education | Scoop.it

"As a Muslim woman who chooses to wear hijab,I'd like to apologize for this poster, to my non-hijab wearing cohorts. http://pic.twitter.com/IoLfDPEGx7

Seth Dixon's insight:

The hijab is an incredibly complex cultural artifact full of social meanings all over the political spectrum.  This poster shows some of the social pressures exerted on women in Iran to wear the hijab.  This poster comes from Iran where the government is using this platform to encourage traditional values and gendered norms using a chocolate bar/candy analogy.  This poster struck a nerve on social media throughout the Middle East in part because blends some modern cultural diffusion elements with some older folk traditions.  Many hijab-wearing women don't want other women to be shamed into conforming, and many women wear it the hijab in public, but privately subvert the cultural norms on social media.  What stereotypes and perspectives are embodied in this poster?  Why do you think this poster was seen as inflammatory or culturally insensitive by many?  This image would be a great discussion starter for cultural  patterns and process as well as the geography of the Middle East. 


TagsIran, gender, MiddleEast, Islamreligion, culture, social media.

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Jason Schneider's curator insight, March 19, 8:03 PM

This idea that women do not have human rights takes place in Saudi Arabia. What this poster is saying is that women are sweet creatures metaphorically just like candy. As you can see on the right, the candy is wrapped and covered just like the woman covered in a hijab and on the left, the candy is unwrapped and it shows the exposure of the woman and her features. Saudi Arabia has a strict rule about women being covered up and not exposing themselves to the outside world just like the image on the right.

David Lizotte's curator insight, March 25, 8:19 PM

This poster/advertisement raises many questions. Having discussed it in detail during class it left me with a few questions and comments. One is whom created this poster? Two, where was this poster advertised? Three, its an extremely original piece of propaganda which passes judgement on woman and the way they are to live. Four, as discussed in class, the color green is a dominant "true" Islamic color. But what's also interesting is that the preferred character of women is on the east side of the poster while the scandalous-less preferred- woman is on the west side. Western influence in a middle eastern Islamic region is not quite received with open arms... Its almost saying Arab women should stay true to Islam and cover themselves. Women whom are influenced by western culture have lost there way and are damaged goods that no true man of Islam would want to pursue. 

This piece of propaganda has many layers to it. Although I personally am not too keen on the message it is an interesting and creative "piece" to say the least. Its too bad it is used to label and even dehumanize women.  

Jared Medeiros's curator insight, March 29, 4:37 PM

Im sure this poster was highly offensive to many people in the middle east, both male and female.  There is a lot of meaning in each picture, but the basic point seems to be that the image on the right is the way that a lady is supposed to dress, the way that is more appropriate.  Conservative with the candy wrapped, it shows that a woman should dress and act a certain way, while the other image has a girl, who appears to be naked with her hair blowing around, who looks like she has no values, or respect for her religion.

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